1   
  • I am unemployed as well. It's been 3 years since I stopped formal working. I have endured several pressures in house plus external push to stay away... from marriage. I have attempted several times to start business with the little funds, worked as sales associate for organization but internal pressure in marriage can't be managed if one focus primarily on what/when/how the husband the support the marriage/family by paying, sorting out bills. An example: - Me as a husband, I am unemployed but how I handle things might be different how your husband mitigates the matters in the house. Every day I have a worked plan how the day will be achieved. The little that I share with my family even if there are negative atmosphere in my marriage because of incapability not providing, being responsible, accountable to sustain the family through accepting the current situation and Moreso asking God Almighty to give the spirit of boldness, braveness and courage to maneuver daily hardship. because yesterday is different from today and the current daylight will be different from the day to come.  more

  • Unpack why he can't get a job. It's kind of hard to give advice when you're not certain what your statement truly means. it's kind of ambiguous.. Is... it that he can't beork if so, apply for his SSI or SSDI benefits..

    is it that he doesn't want to beork or is it that he
    just hasn't been hired after interviews and or applying?
     more

1   
  • They can't push you to be rude, that is a choice you make. Perhaps you should criticize them for their behavior.

  • Read about the work strike by British sewerage workers in the 1970s, then you will realize how the so called dirty job workers are important in our... lives just like any other white collar jobs are. We should learn to respect any profession irrespective at what level they are. more

2   
  • So, in an ideal world, you’d be the one supervising your director’s decisions. Makes sense.

  • Which one fits the pre-set job criteria best? Stick to the info provided on the resume and the answers in the interview. You need to remain... unbiased. Other info should not be considered. If it's a promotion you should definitely interview.
    I, also, suggest a course on hiring principles to stay out of trouble.
    Age references can be considered discriminatory. Lawsuit???
     more

Undressing Durham fashion: Is Durham style actually just class signalling?


Our clothes tell our story, and offer insight into our lives, showing our age, personality and even financial and social status - or better put, class signalling. Is it just fashion, or is it a subtle way of saying 'I belong here'?

Think about the initial scene of Durham fashion. Long coat, baggy jeans, sambas, longchamp, maybe a quarter zip. Did everyone dress this way before they came to... Durham? Is it just fashion, or is it a subtle way of saying "I belong here"? People bother over what to wear for the first day of class, a job interview, or maybe a first date. This is because we all subconsciously understand that others' first impressions of us matter, as the meaning behind our clothes is heavily culturally dependent.

Our clothes tell our story, and offer insight into our lives, showing our age, personality and even financial and social status - or better put, class signalling. Class signalling is the use of cultural consumption by individuals that signal their social class identity, often influencing our behaviour. For instance, you may unknowingly not go up to someone and talk to them on the first day of class depending on how they dress, as you perceive them to have a different livelihood compared to you.

Looking at it in the microcosm of Durham, there is a sense of "perceived privilege" from the private school pipeline to college culture, with a pressure to fit into your surroundings despite not being from that background. The most common "Durham brands" are pricey but coded as "not flashy", as people wish to be more "understated" about their look. Once you start dressing to fit in, you notice a larger acceptance into some communities and groups that would have otherwise not given you a second thought, all because you look the part.

Now this is not to say everyone is doing it consciously, many of these trends spread naturally through general student culture (i.e seeing people around campus) or though TikTok or Pinterest in which people fund most of their outfit inspiration. Some students may genuinely like the look of that aesthetic and aren't doing it to signal class, but that doesn't take away from the fact that many people do. Thrifting clothes and buying off Vinted is a ritual that can help blur the class lines, especially as second-hand clothes culture is currently "trending."
 
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Thought Leader Q&A: Talking Human-Centered Recruiting And Talent Management With Dominika Probola


Exploring Agile L&D Staff Augmentation That Goes Beyond Talent Matchmaking

Driven by the belief that the strongest professional relationships are built on empathy and understanding, Dominika Probola is a Talent Manager at SweetRush dedicated to supporting the people behind exceptional performance. With over 15 years of experience spanning hospitality, talent acquisition, and talent management,... Dominika brings a service-oriented, people-first perspective to the Learning and Development industry. As part of SweetRush's Talent Solutions team, she manages the full consultant engagement lifecycle -- from identifying and recruiting exceptional talent to providing ongoing mentorship and dedicated support for professionals working on client projects. Today, she speaks with us about her role as a bridge between elite talent and client partners, ensuring consultants feel empowered to grow while organizations receive the high-quality, trusted expertise they need to succeed.

Let's be real: what we do for work matters deeply, on so many levels. It's how we make a living, support the people we love, and build something meaningful over time. And right now, more than ever, people are feeling exposed. Behind every resume is a person quietly asking, "Will what I know still matter tomorrow?" There's a real undercurrent of fear out there -- about job security, but also about identity. About whether the thing you've spent years becoming good at still has a place.

In my conversations with candidates, I try to create room for those feelings to actually exist. We call our approach "relationship recruiting," meaning we don't just screen people; we listen to them with empathy, take to heart what they're going through, not just what's on their profile.

What I keep hearing is uncertainty, for sure, but also something I find genuinely moving: resilience. People are adapting, experimenting, and leaning into the parts of their work that feel most human. And that's exactly where I try to meet them. My job isn't to minimize the fear, but to acknowledge it honestly, and then help them see that their creativity, their judgment, their ability to connect with other humans -- those aren't going anywhere. That's not something you can automate.

When a client comes to us, they're not browsing; they have real work to do, and they need someone who can walk in and contribute almost immediately. So we're not looking for people who are capable of adapting. We're looking for people genuinely wired for it -- agile, consultative, comfortable with independence. That's a specific profile. Not everyone fits it, even if their résumé is impressive.

We approach every client and every candidate relationship from what we think of as a priori love: an intentional decision to assume the best of the people we're serving, even before we've earned reason to. We're not processing a job order. We're trying to understand the team on the other side: how they communicate, what their manager values, and what kind of person has thrived there before.

One lesson I carry from my background in hospitality into this work is that the highest form of service is anticipating a need before it's spoken. By the time we present a candidate, that work is already done. From day one, it should feel less like an introduction and more like they were always supposed to be there.

AI is a powerful engine, but it still needs a skilled driver. What we've developed over time is a real instinct for spotting high performers.

The trait that keeps rising to the top for me is ownership. You know this person when you meet them. They take a brief and run with it. They deliver work that's complete, considered, and done with obvious care. They make your life easier just by being on the project. That quality is rare, recognizable, and nearly impossible to train into someone who doesn't already have it.

So yes, we vet for Instructional Design fundamentals, for how someone navigates a stakeholder conversation, for genuine consultative thinking. AI can accelerate a skilled practitioner; without that foundation, it's just fast-moving noise. But I'm always listening for ownership underneath everything else. When something went wrong on a project, what did they do? That answer tells me more than anything on a résumé.

And when we find that person, we don't let go. A high-performer who feels seen and advocated for comes back. They refer people from their trusted network. Over time, that becomes something much more valuable than a talent pool -- it becomes trust.

When you bring in a SweetRush consultant, you're not hiring a solo freelancer; you're opening a portal to an organization that has been at the forefront of L&D for over two decades. Our core team includes creative directors, senior project managers, learning strategists, and AI specialists, to name a few -- genuine experts who are actively doing this work. And our placed consultants have direct access to them.

Here's what that looks like in practice: someone is deep in a client project and hits a wall. I'll connect them with a creative director or learning strategist: someone who has lived that exact problem before. Sometimes all it takes is getting the right two people in a room. I've watched a consultant walk into a conversation stuck and walk out with a completely different relationship to the problem and with clear action steps.

But I don't wait for someone to get stuck. I stay close to our consultants throughout every engagement -- checking in, sensing how things are going, staying ahead of the friction before it becomes a problem. What we've built is really a connected loop: client, consultant, and SweetRush, all tied together by a shared commitment to the craft. The client gets the agility of an individual and the depth of an industry leader behind them.

So, you're never just getting one person. You're getting the best of all of us.

The clients we work best with share something in common: they genuinely care about the people placed on their teams, not as a policy, but as a practice. They check in. They include. They make someone feel that they belong, even if the engagement is temporary.

One of our consultants told me about her first check-in with a new client. She was braced for the usual project rundown: status, deliverables, timeline. Instead, the client asked how her kids were doing. She wanted to know their names! The consultant told me she almost didn't know what to say. That small, human moment changed everything about how she felt as a consultant on this project.

What we bring on top of that is a layer of support that travels with every consultant we place. They're not alone once they step into a client's world. They have a community behind them: people who know their work, believe in their potential, and want to see them succeed.

We all know what it feels like to work somewhere that actually cares about you. How it changes your energy, your commitment, the quality of what you produce. That's what we're building on both sides of the relationship. A client who values their people, a consultant who feels supported and seen, and SweetRush holding that connection together.

Consulting can be lonely. You move from project to project; you're always the new person; you're expected to perform from day one, and there's no built-in team to decompress with at the end of a hard week. That's real, and we don't pretend otherwise.

What I try to be, genuinely, is a constant for our people. Someone who knows your name, knows your work, knows what kind of week you've had. I reach out not because something is wrong, but because staying connected is the whole point. That consistency matters more than people realize.

I've had consultants tell me that knowing I'm there -- that there's someone paying attention, someone who will pick up the phone -- changes how they show up. There's a confidence that comes from feeling backed. You take the creative risk. You push back thoughtfully when something isn't right. You do your best work instead of your safest work.

Burnout usually doesn't announce itself. It accumulates quietly in the small frustrations nobody asks about, in the isolation of never quite belonging anywhere. Part of my job is noticing those signals before they become a problem. A conversation at the right moment can do more than a policy ever could.

I think job searching is one of the most vulnerable things a person does. You're putting yourself out there: your skills, your worth, your next chapter -- and how you're treated in that process leaves a mark. People remember it.

When we represent a client in the market, we carry their reputation with us into every conversation. A candidate who feels rushed, reduced to a checklist, or ghosted after an interview doesn't just have a bad experience with us; they also have a bad experience with the client's brand. That stays with them. They tell people.

The inverse is equally true. When someone goes through a process that feels human -- where they're listened to, given honest feedback, treated with dignity even when the answer is no -- they walk away with respect for the organization, regardless of the outcome. That's brand protection in the most practical sense, but this isn't a recruitment strategy for us. It's just how we believe people deserve to be treated. We take time with candidates. We're honest about fit. We don't string people along. And when someone isn't right for a role, we say so kindly and -- whenever we can -- we stay connected and coach them because the wrong fit today might be exactly right tomorrow.

It looks easy when it's done well!

When a placement goes smoothly -- when someone walks into a client's environment and just clicks, performs from day one, elevates the team around them -- it can feel almost effortless. Like it was obvious. Like we just found the right person and made an introduction.

What's invisible in that moment is everything that happened prior. The conversations that went deeper than a skills assessment. The instinct developed over years of knowing what "right" actually looks like for a specific culture, a specific team, a specific manager's working style. The quiet work of staying connected to a consultant so that when the right opportunity appears, you already know not just what they can do, but who they are, how they handle pressure, what environment brings out their best.

The other thing clients sometimes underestimate is what happens after the placement. The ongoing presence, the check-ins, the early signals of friction that -- when caught -- never become real problems. That layer of care is what separates a successful engagement from one that quietly unravels three months in.

When it works, it looks like magic. But I'll tell you a secret: it's not magic. It's attention. It's awareness. It's relationships built over time. It's genuinely caring about the outcome for everyone involved and doing the quiet, consistent work that makes that possible.

Thanks so much to Dominika Probola for sharing her insights on people-first talent management, relationship recruiting, and building high-level partnerships that drive L&D innovation. If you'd like to apply, you can see current openings here. Companies interested in SweetRush's staffing services can check out their L&D staff augmentation solutions to learn more.

Also, congratulations to SweetRush for being No. 1 on our list of Top eLearning Staff Augmentation Services!
 
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Software Candidate Sourcing Virtual Assistant


Top 3 AI Resume Builders in 2026


Job hunting has become increasingly complex, especially with the widespread use of applicant tracking systems (ATS) and automated screening tools across platforms like LinkedIn.

In this environment, AI-powered resume builders are helping candidates optimize applications, tailor CVs to job descriptions, and improve their chances of landing interviews. The best ones are already here, so just carry... on reading to see our top 3 picks.

Teal is designed to help job seekers manage the entire application process in one place.

It combines resume building with a structured job tracking system, allowing users to monitor applications from submission to the interview stage. Its AI tools analyze job descriptions and suggest optimized bullet points to improve relevance and keyword matching.

Teal helps reduce job search chaos and improve overall productivity during the hiring process by centralizing applications.

Resume.io offers a complete suite for creating resumes and applying to jobs efficiently.

Users can build CVs from scratch, import LinkedIn profiles, or generate content using AI assistance. The platform also provides job recommendations based on user skills and allows one-click resume tailoring for specific job postings.

A standout feature is its recruiter distribution system, which increases visibility by sharing profiles with a network of employers actively seeking candidates.

Resume Worded focuses on improving the quality and effectiveness of resumes and LinkedIn profiles.

It evaluates uploaded documents and provides detailed feedback, including ATS compatibility scores and suggestions for improvement. Users can refine their resumes based on direct job description comparisons, ensuring stronger alignment with recruiter expectations.

Its emphasis on transparency and iterative improvement makes it a valuable tool for long-term career development.
 
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Working Strategies: Proving skills and filling skills gaps


We began this mini-series two weeks ago with the question: Are résumés dead? The answer was no (or at least, not yet), but exploring the issue inspired last week's column about the return of skills-testing as part of an employer's hiring process -- presumably a better way to assess candidates.

But if employers prefer to hire candidates based on their provable skills, now we need to ask: What... about the employers who don't do skills-testing? How do you convince them you can do the job? More importantly, how do you gain the skills in the first place?

We'll start with attaining the needed skills. If you remember last week's definition of a skill -- "something you can do" -- you'll be in better position to add skills the employer desires even when formal training isn't an option. Here's an easy example: Do you type? Pretty much everyone does these days, but it's likely that most learned on their own somehow. If you have the keyboard and a tutorial, you're good to go.

Typing is pretty basic, but it's a good example of a skill you can gain proficiency in without years of experience or specific training. What about something more complex, like managing people or providing customer service? To start building this skill set, you might look for volunteer positions that let you jump in quickly to build relevant experience. Following that thread, many nonprofits have excellent volunteer training programs for everything from crisis phone counseling to elementary inventory management.

The truth is, most of us have probably learned more skills outside of a job or classroom than in. You've been filling skills gaps your whole life; these are all things you can do, and most of them are things some employer somewhere needs done.

Which brings us back to convincing potential employers that you can do those things they need done. Even if you have related experience or training, you can't just state "years of experience" or highlight a degree in the hiring process. As noted last week, it's entirely possible to attain these outward signs without being particularly adept at the skill in question. Besides, if those credentials and experience are baseline for the employer, simply stating them won't set you apart. You'll still need to communicate the actual skills in order to stand out.

Here are three more ways to prove your skills to employers.

* 1. Document the work product or process. Suppose you want a project management job but haven't had the experience in a paid position yet. Have you in fact managed projects in other circumstances, such as organizing a multi-family vacation or coordinating weekly services in your house of worship?

A résumé addendum could help here, with the extra page of content devoted to key projects you've managed and the steps or tools you've used. If you pair this documentation with concepts from an online project management course, you'll be able to put the appropriate words to your experience to demonstrate the skill.

* 2. Create a mock work product to literally demonstrate the skill. Similar to a singer's demo reel, this helps the employer imagine you in the role. It could be as simple as portfolio pieces (think sample articles for a writer) or as complex as video clips catching you in action as a ... pretty much anything from a stone mason to a technical trainer to a sales representative.

* 3. Present "evidence" of you performing the skill in question. It's simplistic, but true that a picture can be powerful. Do you have images of yourself operating a particular piece of equipment, for example, or perhaps engaged in a meeting of the volunteers you lead?

By now your Spidey sense might be tingling. If you can't even get a regular résumé past the bots and into an employer's hands, will the system really let you add a photo or work product? No, probably not. Which brings us back to where we started two weeks ago, talking about the potential demise of résumés in light of the challenges posed by the online applicant systems.

It's not that résumés are no longer effective; it's that the online systems are no longer reliable stewards of résumés, if they ever were. Luckily, the world is full of genuine job opportunities that are not online at all. This is the audience you're speaking to when you present out-of-the-box evidence of your skills and what you can do that employers need done.

If you're on board, start by making yourself findable -- by being on LinkedIn, for example. Then, make it worth the employer's effort for having found you -- by posting these "extras" or a link to your own web page for an online portfolio. Remember, the more you can provide real information to real humans, the better your chances of breaking through.
 
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Best Personal Assistant Agencies LA: Top 9 Recruiters Compared


The 9 Best Personal-Assistant Recruitment Agencies in Los Angeles

Los Angeles is one of the toughest markets for personal-assistant talent. Hollywood A-listers, crypto founders in Venice, and multigenerational family offices from Beverly Hills to Malibu now compete for roughly 300 career PAs citywide. A 2025 luxury-staffing report calls the hiring scene "hotter than ever," noting that principals... pay 10-15 percent more than 2023 rates to secure the right person. When an assistant can reclaim hours of your day, protect your privacy, and keep every moving part in sync, settling for average isn't an option.

We audited more than 20 recruiting firms, scored each against seven objective criteria, and surfaced the nine agencies most likely to deliver a PA who fits your world.

Our Research & Methodology

Before ranking a single agency, we handled the project like a mini-market study. We opened more than 20 search results for "personal assistant agency Los Angeles" and related terms, then mapped every company that showed a real footprint in the city.

Next, we moved past homepage headlines. We combed LinkedIn for placement histories, scanned Reddit and Quora threads for unfiltered client stories, and read every testimonial we could verify. That gave us a pulse on what busy Angelenos value: speed, discretion, and crystal-clear fees.

From there we built a seven-factor scorecard. Two criteria carry the most weight: depth of PA specialization and the rigor behind each firm's candidate checks. Reputation signals, niche expertise, fill speed, fee transparency, and post-placement support round out the model.

Finally, we assigned provisional scores, cross-checked them against third-party press mentions, and debated edge cases until the top nine separated from the pack. The result is a ranked list you can trust, with a clear paper trail if you ever want to review our logic.

How We Judge a "Top" PA Agency

Choosing a personal-assistant recruiter is not about glossy websites or celebrity name drops. It comes down to proven systems that deliver the right human into your life without drama. We scored every firm against seven concrete factors, weighted to mirror what LA employers say matters most.

First comes specialization. Agencies that focus on PA and EA searches sit at the top because they nurture deeper talent pools and instinctively speak the shorthand of the role.

Second is vetting rigor. We looked for multi-layer background checks, reference calls that go beyond "Was she on time?" and interview processes designed to spot discretion as well as skill. A résumé means little if your assistant cannot keep a secret.

Third, we reward niche expertise. An agency fluent in studio politics or family-office etiquette will land better cultural matches than a generalist temp shop.

Reputation follows. Decades in business, repeat clients, and third-party press nods all signal consistency no one can fake overnight.

Speed and scale matter too. When your calendar spills over, you need qualified options in days, not months. Agencies with large candidate benches and tight internal workflows scored higher.

We also credit fee transparency and solid replacement guarantees. Surprise invoices erode trust; straightforward terms build it.

Last is post-placement care. The best recruiters stay involved after day one, smoothing onboarding and catching small issues before they grow.

Weighting these factors keeps our rankings objective and focused on what delivers real value to you.

Top Personal Assistant Agencies in Los Angeles

1. C-suite Assistants: Nationwide Reach With Local Firepower

C-suite Assistants blends corporate polish with Hollywood agility. Backed by a nationwide database that has recently placed a personal assistant to a pop star and an executive assistant to a global-media CEO, the firm now serves as a Los Angeles personal assistant recruitment agency able to deliver fully vetted finalists in days -- not weeks. Because its recruiters source nationally, they can present qualified candidates within one to two weeks -- far faster than the typical month. Every contender passes multi-round interviews, reference checks, and confidentiality screens before a résumé reaches your inbox. A 90-day replacement guarantee protects the hire if something misaligns. When you need a partner who understands board meetings at noon and a red-carpet call time at six, C-suite is the number to dial.

2. The Grapevine Agency: Hollywood's trusted matchmaker

Ask on any studio lot for an assistant recommendation, and Grapevine surfaces first. Founded by two former entertainment assistants, the boutique firm has spent 20 years pairing Oscar winners, showrunners, and high-net-worth families with PAs who thrive under studio spotlights. Recruiters speak the unwritten rules of set life, from thick NDAs to last-second jet reroutes, leading to near-zero gossip leaks. Expect three or four handpicked finalists, each vetted for 24-hour availability and absolute discretion. If your world revolves around premieres and production schedules, Grapevine already knows the script.

3. The Help Company: Four Decades of Discreet Excellence

Since 1982, The Help Company has staffed the homes and offices of film legends, fashion icons, and philanthropists. Recruiters often visit a client's home to absorb the environment, then interview candidates in person to gauge everything from posture to table manners. Only a handful advance, and each signs a confidentiality pledge. The agency favors career PAs who understand nonstop schedules and international travel. Many clients return for every household hire, a sign of trust built over 40 years.

4. Pocketbook Agency: Modern Matchmaking at Startup Speed

Launched in 2014 by two former executive assistants, Pocketbook uses data and a 400-thousand-person network to surface talent quickly. Speed never sacrifices fit: detailed interviews probe mindset as much as skills because emotional intelligence often outweighs typing speed. Blending tech and entertainment, Pocketbook excels at hybrid roles -- EA in the morning stand-up, PA by the evening red-carpet rehearsal. Contingency fees sit at roughly 20 percent, with clear salary guidance before you sign.

5. Rose's Agency: Beverly Hills Roots, Bespoke Results

For more than 20 years, Rose's Agency has specialized in high-profile domestic staffing. The founder still interviews every candidate, filtering out the merely competent in favor of the exceptional. Many placements combine duties -- house manager, event planner, family quarterback -- so candidates field etiquette questions, vendor scenarios, and crisis drills before meeting a client. Straightforward fees and candid advice make the boutique process transparent.

6. The Celebrity Personal Assistant Network: When Only a Unicorn Will Do

Consultant Brian Daniel conducts retained searches for principals who demand the world's best assistants. Clients pay up front for exclusivity, and Daniel taps a global contact list built during his own years as a celebrity PA. Roles often require 24-hour reachability, multiple languages, and seamless transitions from a G650 cabin to a five-star hotel lobby. Fees exceed contingency models, but clients pay for certainty that a six-figure assistant will endure.

7. Staffing at Tiffanie's: Family Focused, Hollywood Savvy

Founded in 1998, Staffing at Tiffanie's wins over families who need a PA that shifts from budget forecasts to ballet pickups without missing a beat. Discovery calls cover lifestyle details -- diet, pet care, holiday traditions -- so the assistant feels like part of the household on day one. Scenario questions test judgment in real family chaos, such as juggling three school calendars. Warmth pairs with professional rigor throughout the process.

8. The Middle: Part-time Assistants, Full-time Relief

Not everyone needs 40 hours of help. The Middle matches professionals with assistants who work five to 20 hours weekly and can scale with your life. Clients outline the tasks and hours, pay an all-inclusive hourly rate, and tap a roster of experienced pros. Many assistants are career EAs seeking flexibility, actors between shoots, or retired chiefs of staff who miss the action but not the grind. For founders in early funding rounds or parents needing seasonal support, The Middle delivers horsepower without full-time overhead.

9. Colonial Domestic Agency: Six Decades, Thousands of Placements

Opened in 1963, Colonial Domestic Agency maintains a database that spans generations of household staff. Recent postings list $50 per hour plus benefits for PAs willing to manage construction during the day and red-carpet wardrobes at night. Screening stays old school -- phone interviews, reference letters, and in-person meetings at the Wilshire office -- but the hands-on touch produces hires that last years. Advisers also walk new employers through California labor rules to prevent missteps.

Los Angeles Personal-assistant Salary and Hiring Trends

1. Salary Snapshot

Let's start with the question everyone asks: what should you pay? ZipRecruiter's March 2026 data puts the average total compensation for a full-time personal assistant in Los Angeles at about $52,000 a year, or roughly $25 an hour. That figure sits above the national average, reflecting the city's cost of living and the premium on confidentiality and round-the-clock flexibility.

The range widens quickly. Entry-level household PAs land between $37,000 and $45,000, while experienced executive-personal hybrids often clear six figures. ZipRecruiter lists an average of about $75,000 for executive personal assistants in LA, showing how scope, industry, and after-hours demands drive pay more than titles.

Part-time help costs $35-$50 an hour through services such as The Middle. At 10-20 hours a week, expect an annual spend of $18,000-$50,000, ideal for founders or families who need support without a constant shadow.

Keep these benchmarks handy as we explore demand drivers and legal costs.

2. Why Demand Keeps Rising

Money talks, but scarcity shouts. Ultra-wealthy families and high-growth startups are expanding faster than the assistant talent pool, creating a seller's market for top PAs. A 2025 luxury-staffing report notes that private households in LA, New York, and London are "hotter than ever," with principals offering higher salaries, annual bonuses, and even housing stipends to win candidates.

Because demand outpaces supply, skilled assistants field multiple offers within days. For you, that means two imperatives: move quickly once you find a fit and sweeten the offer with perks that show respect, such as overtime pay, upgraded travel, or a development budget.

Agencies on our list confirm the trend. Many now brief clients to expect a 10-15 percent premium over 2023 rates for an EA/PA hybrid who can handle board decks at breakfast and wardrobe pulls by dinner. Secure the right person and you reclaim hours, lower stress, and project professionalism across every touchpoint.

3. California Labor Rules Employers Overlook

Budgeting ends when the law begins. California treats most personal assistants as standard domestic employees, so overtime starts after eight hours in a day or 40 hours in a week. Unlike "personal attendants" such as caregivers, PAs qualify for time-and-a-half beyond that limit.

Classifying a PA as a 1099 contractor rarely passes muster. Under AB5, directing their work, setting their hours, and relying on them regularly makes the role a W-2 employee in almost every scenario. Penalties for misclassification dwarf any short-term savings, and reputable agencies will not bend that rule.

Practical takeaway: account for overtime and payroll taxes from day one. Some employers choose a higher flat salary to absorb expected overages; others keep the role hourly and pay the premium when weeks run long. Clear terms prevent awkward money talks and protect you from compliance headaches.

4. The Rise of EA/PA Hybrids

In LA, personal and professional spheres collide hourly, so many principals now prefer one trusted gatekeeper for both worlds. Enter the executive-personal assistant hybrid. These professionals can prepare a board deck at 9 am, renegotiate a Bel-Air catering contract at noon, and confirm a vet visit before sunset.

Because the role spans corporate and domestic duties, agencies report that hybrid jobs command a 10-15 percent premium over traditional executive-assistant posts. The payoff for employers is seamless coordination: one calendar, one inbox, and one person who sees every moving part and prevents collisions.

For assistants, the role offers range and reward. Hybrids gain C-suite insight plus household management skills that can lead to chief-of-staff or estate-manager careers. That cycle drives salaries higher and shortens hiring timelines, so decide early whether you need pure corporate support or an all-terrain fixer.

Quick-compare Cheat Sheet

Nine detailed blurbs help, yet sometimes you want the essentials in one glance. The table below lists each agency's founding year, core niche, fee model, guarantee, and our overall score for quick comparison.

*Scores follow the seven-factor rubric described earlier.

Use this grid to map options to your priorities. If speed and national reach top the list, C-suite leads. For pure Hollywood expertise, Grapevine or Help Company excel. Need part-time flexibility? The Middle stands out. Match the data to your needs and you are halfway to clearing your inbox.

Frequently Asked Questions

1. How long does it take to hire a PA through an agency?

Give clear feedback fast, and most agencies can present finalists within two weeks. C-suite and Pocketbook often meet that mark because they keep a ready bench of vetted talent. Add one to two weeks for interviews, background checks, and paperwork. Delay your feedback and the same candidate may accept another offer the next day.

2. Who pays the agency fee?

The employer does. Budget around 20 percent of the first-year salary for contingency searches and closer to 30 percent for retained, ultra-niche hunts. The fee is a single payment that covers sourcing, screening, and a replacement guarantee if the match falters early.

3. Can I ask my PA to sign a nondisclosure agreement?

Yes, and every agency here recommends it. An NDA protects personal data, business details, and even household routines from outside chatter. Most firms provide template language, but have your attorney review final wording.

4. What perks keep top assistants loyal?

Pay matters, yet culture retains them. Predictable overtime, a clear path for raises, and respect for off-hours when emergencies are not in play all help. Many high performers also value development perks such as conference passes or software courses.

5. Is a virtual assistant a cheaper substitute?

For pure digital tasks, yes. Services like Belay or Boldly can manage calendars, inboxes, and travel booking remotely for about 40 dollars an hour. They cannot pick up couture on Melrose or stand in for you at a site visit. If your needs cross the digital-physical divide, an in-person PA -- or a hybrid approach -- delivers better coverage.

Key takeaways

Los Angeles runs on behind-the-scenes talent, and personal assistants are the gearbox that keeps influential lives turning smoothly. Demand is hotter than finance charts, salaries reflect that heat, and the legal landscape rewards those who plan ahead.

Choose an agency aligned with your world -- Hollywood buzz, tech growth, family harmony, or fractional flexibility -- and let its network shorten the search. Pay market rates, follow overtime rules, and sweeten the package with growth perks to secure loyalty that pays for itself in saved time and reduced stress.

Use this guide as your roadmap. Skim the table, revisit the agency blurbs that fit, and schedule discovery calls this week. The sooner you secure a trusted right hand, the sooner you return to the work only you can do.
 
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'Company Retreat' Star Anthony Norman Tells All: What the Show Left Out, Who Almost Called Police and Which Actor 'Slipped Up' on the Prank


SPOILER ALERT: This article contains spoilers for the finale of "Jury Duty Presents: Company Retreat," now streaming on Prime Video.

Anthony Norman, a 26-year-old father from Nashville, can finally update his résumé with a particularly odd job from more than a year ago. After previously working as a valet, he was a temporary assistant at a family-owned hot sauce company called Rockin' Grandmas --... but he was the only real employee.

Just as in Prime Video's 2023 comedy hit "Jury Duty," Norman found himself as the oblivious main character of "Company Retreat." In Season 1, a solar contractor named Ronald Gladden became a near-household name as the unknowing star of a fictional court case and absurd panel of jurors. Now, Norman follows in his footsteps as the breakout star of the fake Rockin' Grandmas company retreat in Season 2.

Hired as a temporary assistant, Norman flies from Tennessee to California to help Rockin' Grandmas CEO Doug Womack (Jerry Hauck) throw one last retreat before he retires and gives the business to his son Dougie Womack Jr. (Alex Bonifer). However, just about everything goes wrong. Norman's HR boss Kevin (Ryan Perez) surprises a co-worker with a proposal, gets rejected, abandons the retreat and leaves Norman as the de facto leader. Womack Jr.'s ascension to CEO is also derailed after his new hot sauce recipe uses Taco Bell ingredients and embarrasses everyone at a client luncheon.

Triukas Group, a shady corporate conglomerate, then swoops in to acquire Rockin' Grandmas, but Norman and Womack Jr. uncover the company's plan for layoffs in the penultimate episode. In the stirring conclusion, Norman bursts into the meeting room to stop Womack from signing the Triukas deal. With Rockin' Grandmas saved, Norman is hailed as a hero -- and then the truth about the show is finally revealed. The actors drop their roles, the hidden cameras come out and Norman's mind is blown. The final episode unpacks the months of preparation that went into making "Company Retreat," and Norman is given a $150,000 check.

Now, Norman can finally discuss his unbelievable time at Rockin' Grandmas as the "Company Retreat" finale streams on Prime Video. With Variety, he talks about what didn't make it onto the show, how one actor nearly slipped up and how his mom almost ruined the entire retreat.

My mom was so excited. She actually came with me to the premiere, and within the first 10 minutes of the first episode, she was already crying. She's happy about it. And then my dad, I can tell he's happy about it, but he's more of a hardass, if you will please excuse my language. He was just like, "OK, cool." No "I'm proud of you," but I can tell he's happy. It's a good mix of both tears of joy and from laughing. My mom and dad, more than anybody, can read my facial expressions. So they get a little bit of an inside scoop of what I might have been thinking in those moments.

I wanted to play it safe. As much as I love and trust my family, I just kept it to myself. I had to live life normal. If I did tell my parents, they might have expressed something to somebody else. My mom was like, "No way! Get out!" We hadn't really seen the first season of "Jury Duty," so that was the first thing that we jumped on. It also helped me explain what I was going through. So we sat down and watched it. I was pointing out characters like, "We have a character like this" and breaking down all the details and giving her some of the inside scoops.

With my schedule with my son, I have a week-off, week-on schedule, so I've always been on the lookout for little jobs or gigs that I could make work in my schedule. I applied to a temp company. I wasn't applying to Rockin' Grandma's. I was expecting to go and work for a short amount of time, come back and just go back to looking for new jobs. I have a few jobs that I do consistently now, but I didn't really expect too much to come out of it.

The first interview I had was with the temp company that I was hired through. I believe I actually had two interviews with them. A month later, I almost forgot about it, and they reached back out through email and were like, "We liked you. We would love to move forward in the interview process." Then that's when I had the first interview with Kevin -- sorry, Ryan [Perez].

When it first ended, I told them, "Y'all are staying with your characters' names." But now I've had plenty of time to talk to them and keep up with them through social media. I got their names down now.

Honestly, I don't know, because looking back at some of the interviews that they put on there, I'm like, "Why did they even pick me?" I kind of question it. I would like to say that I think I lead with being authentic and just being real. And I think they could see that. So I think that's one of the things that they leaned on when they picked me. They definitely asked about some of the things that I'm interested in and things I do in my day-to-day life, but they never pried into what kind of TV I watch. They never said anything that might have tipped their hand at what they were looking for.

To be honest, when they offered it, I kind of considered it just because the offer was on the table. But no, not really. Regardless of what happened, I knew I was showing up to do a job and I wanted to do the best that I could. So I really never had the thought to leave.

They actually used that as a seminar; basically they were doing a digital detox. But with that being said, I always did have access to my phone if I needed it. And then there was also a landline and an iPad in the computer lab, which I could always go in if I wanted to call home or FaceTime anybody. I always had that. But just carrying my phone around in my pocket everyday, I couldn't do that.

Yes, several times I called home to my mom. It seemed just about every day I was just telling her, "You can't even imagine what happened today." My mom actually called it. She was like, "Something's off. Something is weird about what's going on out there." One day she called the landline and I wasn't available to pick up. She said she was so scared, she almost called the cops because I had sent her the address. Looking back, I'm like, "Mom, you could have blew the whole thing." But it was her just being a worrying mom.

No, not while I was there, because I didn't really have the time. I guess I could have went in the computer lab and looked up their social media, but not really. I gave Dougie my phone number if they ever needed me to come back, because I was more than happy to because I genuinely was enjoying myself. I didn't google Rockin' Grandma's, but when they sent me all the information about my hotel, I definitely called up there and asked if the room was under my name. If anything else, I needed to at least have a place to lay my head.

I'm a big baseball guy, they knew that, and they had wiffle ball stuff. I was actually able to get everybody to come and play wiffle ball with me, which meant a lot to me because if I hit up all my friends here in Nashville I could probably get two of them to come and play. It was so fun. There was a moment we were playing Uno, they caught a little bit of that. Alex [Bonifer] and Warren [Burke], after we did all our seminars at the end of the day, we had a big chess board and we would go sit out there talk and play chess. So just some of those moments where we're really sitting down and getting to know each other is what I wish they would have put more in there.

There was only one moment like that, and I didn't really take it in. I don't think they show it. One day was Warren's birthday. I don't know if it was actually his birthday or not, so one of my jobs was to go to the store and get anything they might need. With me knowing that it was his birthday, I got him a big chocolate cupcake with a candle. Later that same day, I was talking to Doug and telling him about the cupcake and he said, "Oh yeah, I got one of those cupcakes." And I was like, "There was only one cupcake." He said it as if I got a bunch of them, but in the moment, I was like, "I don't know, maybe it was a misunderstanding." But looking back, I'm like, "He slipped up!"

Definitely. It's hard for me to not talk about my son. He's my world. They knew all about my son. He's 3.

He was at the premiere as well, but he's not old enough to really understand what's going on. But he thought it was cool. When he first saw me, he was like, "Dad, that's you."

Yeah, all of them. They've extended an open mind for any questions or anything that I might need. And on social media -- with me being from Nashville and pretty much all of them being in L.A., it's hard for us to really get together, but we've definitely been keeping up with each other. We had a dinner party almost immediately on the very last day of filming.

They showed me a picture of Ronald almost immediately after all the cameras came out. He looked familiar, so I probably had just seen him around, but didn't realize what he was from. It was real crazy. Have you seen the Spider-Man meme of them pointing at each other? At the premiere, we didn't really have too much time to sit down and talk. There was so much going on. But after, we had a couple good phone conversations. Before I left town, we grabbed a drink and talked about what the future may hold for me and how he got to where he was at and some of the steps that he took.

I'm not against it. I never grew up dreaming to be an actor or being on TV. But now that I have the opportunity, and it's here, I'm open to everything. Whatever comes, I'm not necessarily saying that I'll take everything, but if good opportunities come that I really like and I really resonate with, I'll definitely jump in.

Looking back, I'm grateful to be a part of the experience. I'm very proud and happy that I get to be a part of something so positive. A lot of the entertainment that we take in nowadays is not the healthiest, so to be a part of that is amazing. It's funny, because I'm the youngest of three, so I was the kid always pulling pranks and joking and scaring people. So to be on the other side of it, especially in this manner, it's a dream come true.
 
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  • Do not put all your eggs in one basket. Apply for 10 jobs at a time, you'll probably get 4-5 interviews invitations. When attending interviews, do not... sound desperate. Just say you are very keen as you like the copany (and if you don't, do not accept the offer as you'll be jumping out of the frying pan into another fire). BUT make sure you tell them you have other interviews lined up and make it sound like you are in demand. I always had 5 interviews in hand and I was never desperate. Usually when I walk into an office, they won't let me out. Instead, they tell me to sit down and start work - immediately. BTW, NEVER mention you had or have any personal problems. Employers will select the one who is happy, smiley and has no problems. GOOD LUCK. more

  • What are you interested in doing? Consider who you are applying to and why. Some times we are denied because it was not meant for us. You never know... what kind of mess is going on behind the scenes. Do some research before applying and see if you could grow in any way with the company you apply to. Everything has a lesson to learn from. What would you learn from that company? How might they help you grow? I learned at Mc Donalds that I might be the first person someone sees to start their day and service with a smile 😊 was Mc Donalds thing. I also learned that people are very aggressive when they are really hungry (HANGRY)! I learned as a secretary (1st time) that I didn’t like the sound of the telephone ringing. I also learned in the Navy that orders are orders and no matter how old you are, you still need to ask permission to do some things.


    >A lot has changed and yet some things never change. Figure out what you like and want to know about. Where would your time be respected?
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Dress for Success Southern Nevada to Host 2026 Success Showcase Luncheon | Weekly Voice


Annual event highlights client transformation stories while raising critical funds to serve more women across Southern Nevada

Press Assets: LINK

LAS VEGAS, April 3, 2026 /PRNewswire/ -- Dress for Success Southern Nevada will host its annual Success Showcase Luncheon on April 17, 2026, at The Resort at Summerlin, bringing together community leaders, advocates, and supporters for an afternoon... celebrating resilience, transformation, and the power of economic independence.

More than a celebration, this year's luncheon serves as a critical fundraising moment for the organization, which is setting an ambitious goal: to support 15% more women in 2026 than in the previous year. As economic pressures continue to impact working women across Southern Nevada, demand for services, from professional attire to career development and long-term support, continues to rise.

Part of a global network spanning more than 130 locations across 15 countries, Dress for Success has supported over 1.3 million women worldwide in achieving economic independence. This broader impact underscores the organization's role not only as a local resource but as part of a worldwide movement advancing women in the workforce.

"This event is about more than honoring success; it's about fueling it," said Roxann McCoy, CEO of Dress for Success Southern Nevada. "Every dollar raised helps us meet a growing need and ensures more women have access to the tools, confidence, and community required to achieve financial independence."

A Story of Transformation at the Center

At the heart of the luncheon is this year's honoree, Markela McFadden, whose journey reflects what's possible when women are supported not just at a moment, but throughout their entire career path.

Markela first connected with Dress for Success Southern Nevada in 2024 for employment suiting as she continued building her career as an accounting generalist. From the beginning, she demonstrated professionalism, determination, and a clear commitment to her growth. But what makes her story especially meaningful is that her journey did not end with that initial appointment; it evolved.

She has remained actively engaged in career coaching and professional development workshops, continuously investing in herself and her future. For Markela, success is not a one-time milestone, but an ongoing process of learning, discipline, and self-belief.

In 2026, she reached a major personal and professional milestone with the publication of her first book, Nourished: A Journey of Faith and Food Freedom, and is already working on a second. While advancing her career in accounting, she is also building a powerful personal legacy through authorship, demonstrating both ambition and purpose.

Markela's story embodies resilience, humility, and the power of staying connected to community, making her a powerful representation of Dress for Success Southern Nevada's mission in action.

Her journey will be celebrated during the event's signature Palm Royale-themed fashion showcase, where clients step into the spotlight, symbolizing not just personal style but also renewed confidence and opportunity.

About Dress for Success Southern Nevada

Since 2013, Dress for Success Southern Nevada has helped women across the region secure employment, build careers, and achieve lasting economic independence. While widely recognized for providing professional attire, the organization delivers far more than a first impression. Through career coaching, resume development, financial education, and upskilling, clients gain access to the tools needed to secure employment and build long-term stability. Clients also benefit from a sustained support system, including peer mentorship and leadership development opportunities, ensuring they not only enter the workforce but also continue to rise within it.

View original content:https://www.prnewswire.com/news-releases/dress-for-success-southern-nevada-to-host-2026-success-showcase-luncheon-302733603.html
 
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Dress for Success Southern Nevada to Host 2026 Success Showcase Luncheon


Annual event highlights client transformation stories while raising critical funds to serve more women across Southern Nevada

Press Assets: LINK

LAS VEGAS, April 3, 2026 /PRNewswire/ -- Dress for Success Southern Nevada will host its annual Success Showcase Luncheon on April 17, 2026, at The Resort at Summerlin, bringing together community leaders, advocates, and supporters for an afternoon... celebrating resilience, transformation, and the power of economic independence.

More than a celebration, this year's luncheon serves as a critical fundraising moment for the organization, which is setting an ambitious goal: to support 15% more women in 2026 than in the previous year. As economic pressures continue to impact working women across Southern Nevada, demand for services, from professional attire to career development and long-term support, continues to rise.

Part of a global network spanning more than 130 locations across 15 countries, Dress for Success has supported over 1.3 million women worldwide in achieving economic independence. This broader impact underscores the organization's role not only as a local resource but as part of a worldwide movement advancing women in the workforce.

"This event is about more than honoring success; it's about fueling it," said Roxann McCoy, CEO of Dress for Success Southern Nevada. "Every dollar raised helps us meet a growing need and ensures more women have access to the tools, confidence, and community required to achieve financial independence."

A Story of Transformation at the Center

At the heart of the luncheon is this year's honoree, Markela McFadden, whose journey reflects what's possible when women are supported not just at a moment, but throughout their entire career path.

Markela first connected with Dress for Success Southern Nevada in 2024 for employment suiting as she continued building her career as an accounting generalist. From the beginning, she demonstrated professionalism, determination, and a clear commitment to her growth. But what makes her story especially meaningful is that her journey did not end with that initial appointment; it evolved.

She has remained actively engaged in career coaching and professional development workshops, continuously investing in herself and her future. For Markela, success is not a one-time milestone, but an ongoing process of learning, discipline, and self-belief.

In 2026, she reached a major personal and professional milestone with the publication of her first book, Nourished: A Journey of Faith and Food Freedom, and is already working on a second. While advancing her career in accounting, she is also building a powerful personal legacy through authorship, demonstrating both ambition and purpose.

Markela's story embodies resilience, humility, and the power of staying connected to community, making her a powerful representation of Dress for Success Southern Nevada's mission in action.

Her journey will be celebrated during the event's signature Palm Royale-themed fashion showcase, where clients step into the spotlight, symbolizing not just personal style but also renewed confidence and opportunity.

About Dress for Success Southern Nevada

Since 2013, Dress for Success Southern Nevada has helped women across the region secure employment, build careers, and achieve lasting economic independence. While widely recognized for providing professional attire, the organization delivers far more than a first impression. Through career coaching, resume development, financial education, and upskilling, clients gain access to the tools needed to secure employment and build long-term stability. Clients also benefit from a sustained support system, including peer mentorship and leadership development opportunities, ensuring they not only enter the workforce but also continue to rise within it.

Event Details

WHAT: Success Showcase Luncheon

WHEN: April 17, 2026

WHERE: The Resort at Summerlin

TICKETS: $250 per person | $2,500 min per table | Other Sponsorship Opportunities Available

TICKET LINK: HERE

Media Contact

Kassidy Krystek

Third House North

kassidy@thirdhousenorth.com

View original content:https://www.prnewswire.com/news-releases/dress-for-success-southern-nevada-to-host-2026-success-showcase-luncheon-302733603.html

SOURCE Dress for Success Southern Nevada
 
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A Nation of Moms Strategies For Acing Job Interviews Business & Work


Securing a job interview marks a crucial step in achieving your career ambitions. Turning this opportunity into a successful job offer requires more than simply showing up and answering questions. You need a plan that covers each stage of the interview process. Tools like Cook'd can play a vital role in helping you prepare strategically for what lies ahead.

From researching the company to... mastering your communication skills, every detail matters in the modern job market. Learning to present yourself as the best candidate requires intentional preparation and authenticity. When you approach your next interview, the right approach will dramatically increase your confidence and your likelihood of landing the role you want.

Research the Company and Role

Every successful interview starts with strong research. Dig into the company's mission statement, values, and recent projects or accolades. Understanding the organization's goals enables you to tailor your interview responses to the company's needs. Take the time to read the job description thoroughly. Highlight which of your skills are most relevant to the position and bring them forward in your responses to show intentional alignment.

Going a step further, check recent press releases or annual reports to gain insights about the company's future direction. This not only shows your genuine interest but also lets you ask meaningful questions that reinforce your preparation. For comprehensive information about different industries, resources like Forbes offer excellent advice for candidates preparing for interviews.

Practice Common Interview Questions

Anticipating interview questions gives you the advantage of well-structured and effective answers. Focus on common questions like "Tell me about yourself" or "What is your greatest weakness?" Practice responding to these questions using the STAR method: Situation, Task, Action, and Result. This approach provides clarity and ensures your answers include context, your role, what you did, and the outcome.

Practicing your answers aloud or with a friend can highlight areas that need improvement and will help you avoid rambling or appearing unprepared. If you find yourself struggling, mock interviews can simulate the real experience and build your comfort level under pressure.

Dress Appropriately

What you wear to an interview sets the tone before you say a single word. Research the company's culture to understand the appropriate attire. Some companies lean toward formal business attire, while others embrace a smart-casual aesthetic. When unsure, err on the side of professionalism. Clean, neatly pressed, and appropriate clothing demonstrates respect for the opportunity and shows you take the role seriously.

Master Non-Verbal Communication

Non-verbal communication can be as important as your spoken answers. Start with good posture during the interview. Firm handshakes, open body language, and regular eye contact help you present yourself as confident and engaged. Be conscious of nervous behaviors, like fidgeting or crossing your arms, as these can send unintended messages about anxiety or defensiveness.

Adapt your facial expressions to show interest and warmth, especially when the interviewer is sharing information. Subtle cues like nodding when appropriate can signal active listening and understanding.

Prepare Thoughtful Questions

At the end of most interviews, you'll be invited to ask your own questions. Take this opportunity to show your curiosity and discern whether the company aligns with your goals. Ask about the role's growth prospects, current team dynamics, or initiatives that relate to company values. These questions not only make your interest clear but can also help you determine whether the organization is the right fit for you in the long run.

Conduct Mock Interviews

Simulating the interview environment is extremely valuable, especially if you are nervous or have not interviewed in a while. Ask a friend, family member, or mentor to play the interviewer. Record the session if possible, and watch it back to identify areas for improvement, such as pace, clarity, and body language. Consistent practice under conditions that imitate the real experience prepares you for the actual meeting and can significantly reduce anxiety.

Follow-Up Post-Interview

Sending a thank-you email within 24 hours of your interview reinforces your professionalism, attention to detail, and genuine enthusiasm for the opportunity. In your message, restate your interest in the role, highlight key strengths discussed during the interview, and briefly connect your skills to the company's goals. Personalizing your note based on the conversation helps you stand out. This simple yet strategic follow-up keeps you top of mind and reflects strong communication skills and business etiquette.

Stay Authentic

Genuine enthusiasm and honesty help build rapport with interviewers. Be candid about your experiences, including challenges and growth opportunities, to show self-awareness. Employers are drawn to candidates who show real passion rather than giving scripted or overly polished answers. This approach helps you connect on a more authentic level, leaving a positive impression long after the interview is complete.

Implementing these strategies enables you to tackle every job interview with confidence and poise. Staying prepared, professional, and authentic can set you apart from other candidates and bring you closer to your desired career goals. To deepen your interview skills, consider exploring further guidance from sources like The Balance Careers for up-to-date best practices and additional resources.
 
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2026 Best & Brightest Business Major: Julia Birchfield, University of Delaware (Lerner)


"A hard‑working, unconventional thinker driven to solve problems creatively and differently."

Fun fact about yourself: I owned a bakery for a few years, where I focused mostly on decorating cakes for weddings, birthdays, and other celebrations. It was a really creative chapter of my life, and I loved getting to be part of people's special moments through the designs!

Hometown: Norrisville,... MD

High School: North Harford High School

Major: Marketing & Global Enterprise Management

Minor: Business Analytics

Favorite Business Course: Introduction to Hospitality Business Management (with Dr. Sheryl Kline)

Extracurricular Activities, Community Work and Leadership Roles During College:

Honors College Student: As a member of the Honors College at the University of Delaware, I've kept a strong GPA while taking advanced Honors courses that dive deeper into the material and encourage expanded exploration of key topics. These classes offer a more challenging academic experience and give me the chance to engage more meaningfully with concepts beyond the standard curriculum.

Lerner Ambassador: As a Lerner Ambassador, I've had the privilege of representing the business school over the past four years by showing prospective students what makes Lerner so special. I've given tours, spoken on panels, and helped families get a feel for the community and opportunities within the college. It has allowed me to share my own experiences while helping future blue hens find their place at UD.

Peer Mentor: As a Peer Mentor, I've spent the past four years supporting first‑year business students, mentoring more than 200 of them as they navigate their transition into college. I've helped them find their place within Lerner, adjust to new academic and social dynamics, and feel connected and supported during their first year. I also helped launch this course at our Wilmington campus, serving as both a TA and peer mentor to guide students there through the same experience.

Teaching Assistant (Organizational Behavior, Human Resource Management, Basics of Business, Negotiations): As a Teaching Assistant, I've spent the past three years supporting more than ten courses across Organizational Behavior, Human Resource Management, Basics of Business, and Negotiations. Over this time, I've worked alongside multiple instructors and supported over 300 students, helping guide them through key concepts, coursework, and their overall academic progress from semester to semester.

Blue Hen Ambassador: As a Blue Hen Ambassador, I served for two years giving families guided tours of the University of Delaware campus and helping them get a true sense of the Blue Hen experience. I answered questions, shared insights from my own time at UD, and helped prospective students feel confident and informed as they made their decision about joining the UD community.

Lerner Career Services Intern: As a Lerner Career Services Intern, I've spent the past three years supporting students through every stage of their professional development. I've helped first‑year business students create, edit, and finalize their résumés for approval, and I've worked with students across all class years on job and internship preparation. This includes providing guidance on LinkedIn profiles, cover letters, interview skills, and overall career readiness. Through this role, I've supported hundreds of students as they build confidence and prepare for their next steps.

Lerner Student Advisory Board Member: As a member of the Lerner Student Advisory Board over the past two years, I've worked alongside fellow board members as well as Dean Yao and Deputy Dean Kline to help enhance the overall Lerner student experience. I've analyzed student survey data and translated it into clear insights and presentations for the deans, helping inform improvements across key aspects of the student journey. I've also helped develop and support events - such as career panels and workplace‑focused discussions - that give Lerner students real visibility into job paths, internships, and life after graduation.

Where have you interned during your college career?

Seaside Vacations & Sales - Marketing Intern, Marketing Associate (Chincoteague Island, Virginia), May 2024 - December 2025

During my two years at Seaside Vacations in Chincoteague Island, I began as a Marketing Intern and was later promoted to Marketing Associate in recognition of my impact on the company's brand and marketing performance. I led an integrated marketing campaign that earned the 2025 VRMA International Marketing Campaign of the Year Award, driving measurable growth through analytics‑driven strategy and creative execution. I launched and managed a six‑month digital campaign that generated millions of views, by continuously optimizing content based on platform insights and consumer behavior trends. I also wrote, directed, and edited a full‑length documentary for national award submission, using audience insights to shape its distribution strategy; the film was later selected for festivals and screened in local theaters.

Circana - CPS Insights Associate, Nestle (Remote) June 2025 - August 2025

As a CPS Insights Associate supporting Nestlé at Circana, I entered the role through meaningful networking and connections - an experience that ultimately helped me discover how much I love the CPG industry. In this position, I conducted ongoing research and analysis of CPG trends, competitive activity, and market dynamics to help Nestlé stay ahead of shifting shopper behavior and retail patterns. I translated complex datasets from platforms like Unify+ into clear, strategic recommendations, pairing data fluency with compelling visuals to drive real business outcomes. I also collaborated closely with cross‑functional members of the Nestlé client team across multiple product categories, delivering tailored, data‑driven solutions that aligned to their priorities. Additionally, I supported the development of client‑ready presentations by integrating Circana data with external research, ensuring that our insights directly answered key business questions and helped guide decision‑making.

Where will you be working after graduation? Currently Working for Circana as a CPG Insights Analyst, Neutrogena (Summit, New Jersey)

In my current role at Circana, I was selected - based on my performance during my internship - to support the launch of Kenvue, one of Circana's largest Skin Health & Beauty accounts. I now work full‑time on the Neutrogena Face business as a Client Insights Analyst while finishing my degree, contributing directly to a high‑visibility client during a critical onboarding period. As part of the Kenvue launch, I help support the acquisition and training of more than 500 employees, ensuring they feel confident navigating Circana data, tools, and reporting platforms. In my day‑to‑day work, I deliver insights and analysis tied to key Neutrogena business priorities, execute pricing analyses using Unify+ and advanced Excel functions, and present clear, data-backed recommendations to client leadership. I also build and distribute weekly executive topline reports, quickly pulling syndicated data to answer urgent business questions and support fast-moving decisions across the brand. I am excited to continue this role post-graduation.

Who is your favorite business professor? My favorite business professor is Beth Schinoff because she pairs excellent teaching with a truly compassionate, student‑centered approach. She remembers the details students share - internship worries, family updates, career goals - and she follows up unprompted weeks later to check in, offer encouragement, or connect you with someone who can help. In her Organizational Behavior class, she created a community where every student felt known and welcomed; she invited quieter voices into the conversation, and she tailored guidance to each person's path. It's not just that she teaches well - it's that she makes you feel like your growth genuinely matters to her.

Working with her as a teaching assistant has only deepened that impression. She is the professor who stays after class to talk through a tough decision, who sends a quick note before an interview to boost your confidence, and who celebrates your wins with real joy. She's currently sponsoring an experiential course for me so I can complete my degree while working full time - an act of generosity that has changed what's possible for me this semester. Professor Schinoff leads with kindness, remembers what matters to her students, and shows up, consistently and thoughtfully. I'm profoundly grateful for the example she sets, the kindness she leads with, and the mentorship she has given me.

What advice would you give to a student looking to major in a business-related field? My biggest advice is to approach your business education with openness and curiosity. Don't feel pressure to commit to one path right away - business is one of the few fields where exploring widely is not only allowed, it's beneficial. Take classes in areas you've never considered, ask questions, try out different concentrations, and give yourself permission to change your mind as you learn more about what interests you. Some of the classes I ended up loving most weren't required for my major; they were classes I tried simply because they sounded interesting or were once a part of what I thought was "for me". Those experiences helped me understand not just what I enjoyed, but why.

Just as importantly, remember that discovering what you don't like is just as valuable as finding what you do like. Each new course or direction you pursue - even the ones that don't become long‑term passions - give you clarity. The flexibility of a business degree is one of its greatest strengths, so use those early semesters to explore as much as you can. You truly have nothing to lose - and everything to gain - by letting curiosity guide your journey.

Looking back over your experience, what is the one thing you'd do differently in business school and why? If I could change one thing about my business school experience, I would have pushed myself to get past the intimidation of networking much earlier. In the beginning, it felt awkward and easy to avoid; I overthought what to say, worried about being a burden, and told myself I'd try "later." What I eventually realized is that nearly everyone feels that same hesitation, and it fades quickly once you start having real conversations. And for anyone who needs the nudge: try letting go of the idea that networking is "uncool." Networking isn't about perfect small talk; it's about curiosity, listening, and building relationships one genuine interaction at a time.

Once I leaned in, everything shifted. Those conversations led to my first internship, which opened the door to the next one, and ultimately to the full‑time role that launched my career. I met mentors who advocated for me, peers who shared opportunities, and professionals who offered advice I still rely on. If I could go back, I'd start building more connections earlier - not just for the access it creates, but for the confidence, clarity, and momentum that come from engaging with people who want to see you succeed. Getting comfortable being uncomfortable changed my path; I only wish I'd learned that sooner.

What is one way that your business school has integrated AI into your programming? What is one insight you gained from using AI? One of the most impactful ways UD has integrated AI into the business curriculum is through hands‑on simulations that mirror real decision‑making environments. In my Marketing capstone, we used an AI‑powered simulation that let us run a full marketing strategy for a virtual firm - adjusting pricing, product development, positioning, and promotional tactics while the AI dynamically responded to our choices in real time. It was the first time I truly felt like I was "running" a company, because every move we made affected demand, competition, and profitability. We did something similar in my International Business course, where AI reacted to our decisions across global markets, allowing us to apply frameworks and processes we'd learned in class with far less pressure than in real‑world scenarios.

The biggest insight I gained from using AI in these simulations is how valuable it is for practicing complex decisions before you ever have to make them in a real business environment. AI allowed us to test different strategies, see outcomes immediately, and understand the consequences of our choices without any real‑world risk. It taught me that AI isn't just a tool for speed - it's a tool for learning, because it creates a safe space to experiment, adjust, and develop confidence in your decision‑making. It made the coursework more engaging, but more importantly, it made me more prepared for the kinds of analytical and strategic choices I now make in my career.

Which academic, extracurricular or personal achievement are you most proud of? In 2025, my marketing partner and I at Seaside Vacations and Sales were awarded the VRMA International Marketing Campaign of the Year for our six‑month anniversary campaign - a milestone that meant even more because I accomplished it while being a full‑time student and working nearly full‑time at Seaside. It was a demanding project with a small team and limited budget, but we were able to bring home the win for the company through thoughtful strategy, creativity, and a lot of determination.

I also applied much of what I learned at Lerner throughout the process: my business analytics coursework helped me interpret performance data and understand audience behavior, while my marketing classes shaped the creative storytelling and emotional connection behind the campaign. Those analytical and creative skills guided many of the decisions we made, helping the campaign outperform every metric in company history. It was one of the first times I felt both sides of my major working together in a real‑world setting, which made the achievement even more meaningful.

Which classmate do you most admire? The classmate I admire most is Anna Nichols. Anna is one of those rare people who combines academic excellence with an extraordinary ability to make others feel supported, seen, and capable. She works with me in Career Services, and I've watched firsthand how intentionally she interacts with students - she remembers their stories, follows up, and makes each person feel like their goals matter. Students genuinely light up when she helps them, because she brings warmth, patience, and genuine care into every conversation. Beyond that, Anna is deeply involved in empowering women in business through her leadership in Women in Business at UD, where she helps uplift others and create spaces where women feel confident and represented. She also brings her creativity and strategic thinking into her role as VP of Social Media, elevating the organization's presence and growing its impact across campus.

What makes Anna even more impressive is how she balances all of this while excelling academically and taking on standout professional experiences. She is an active member of Alpha Kappa Psi, demonstrating dedication, professionalism, and leadership within her business fraternity. And one of the experiences that speaks volumes about her ambition and adaptability is her internship with a French château, where she handled marketing and communications across countries, cultures, and time zones. Working internationally at such a young age requires flexibility, confidence, and exceptional communication - and she thrived. Anna manages a full schedule with grace, compassion, and purpose, never losing sight of what matters most: uplifting the people around her. She is someone with limitless potential, and I cannot wait to see all she will accomplish.

Who would you most want to thank for your success? The people I am most grateful to thank for my success are my parents. They have believed in me from the very beginning, long before I ever believed in myself. They've celebrated every win with genuine pride and stood by me through setbacks, stress, and moments of doubt with unwavering steadiness. No matter what challenges I've faced, they have been the constant source of encouragement reminding me that I could handle more than I thought I could. Their confidence in me has always felt like a safety net - not one that catches me when I fall, but one that gives me the courage to take bigger leaps.

Beyond their support, my parents have shaped who I am at my core. They've modeled hard work, empathy, humility, and resilience in ways that have influenced how I show up in school, work, and life. Every opportunity I've had, every milestone I've reached, and every challenge I've overcome has been grounded in the foundation they gave me. I wouldn't be the person I am, or have achieved the things I have, without their constant love, guidance, and belief in my potential.

What are the top two items on your professional bucket list?

* To give back to the next generation of young professionals through meaningful mentorship.

* To return to entrepreneurship in the later stages of my career and build something of my own again.

What made Julia such an invaluable addition to the Class of 2026?

"Julia was a student in my Basics of Business Honors First-Year Seminar - and from the first day of freshman year until now, she is the one of the most positive, energetic, hardworking students I have ever met. Julia cares deeply for those around her and for being a mentor - she has been a peer mentor not only in the Lerner College for the first-year seminar, but going to our alternate campus (Wilmington, DE) to serve as a peer mentor and Teaching Assistant for students in the Associate Program, helping them understand business and opportunities available to them via a four-year business degree. Julia represents Lerner at many of our recruitment events, talking to prospective and admitted students about her experiences and running tours and is a student intern with Lerner Career Services. She manages all these responsibilities alongside her demanding coursework, her marketing positions, and her VRMA Marketing Campaign international award-winning project "with a quiet tenacity that is both consistent and inspiring" (Minda Watson, Assistant Director of Lerner Career Services)."

Julia Bayuk

Associate Dean of Undergraduate Programs, Professor of Marketing

Lerner College of Business and Economics

University of Delaware
 
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I mailed my résumé to employers with a 'cringey' note. It worked.


Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.

This interview is based on a conversation with Camille Manaois, 25, a senior social media executive at a communications agency in Las Vegas. It has been edited for length and clarity.I'd been working at my first job after college for about... three years when I began to think about moving on.

While I enjoyed my position as a marketing project manager at an architecture and interior design firm, I wanted to see what else was out there for me.In May 2025, I began actively seeking and applying for jobs through LinkedIn, other recruitment platforms, and directly on companies' websites.I devised a spreadsheet and applied for 10 positions in May, 12 in June, six in July, 13 in August, and 15 in September. Seven interviews came out of them, which always made me hopeful, but they didn't lead anywhere.I tried not to get too down about it, but there were times when I thought, "This really sucks, and it's taking way too long."If I had to blame it on anything, it would be on the whole AI integration automatically filtering me out. I was receiving denials so fast that there was no way a recruiter could have reviewed my application.By mid-September, I was getting desperate. There had to be an easier way for my applications to be seen by a live human being.My grandparents taught me at an early age to always write a thank-you note for gifts. Sending a letter was ingrained in me as a way of showing gratitude and respect.It was also a way to get someone's attention because if an envelope addressed to you arrives, you're compelled to open it. "Why don't I try the old school route?" I asked myself.I researched the best office addresses to send the letters to and marked them for HR's attention. It was easy because I had a printer at home and a bunch of stamps ready to use.In total, I mailed out six envelopes containing a cover letter, my résumé, a letter of recommendation from a colleague, and what I'd describe as a "cringey" note."Some applicants rely on algorithms," I wrote. "I'd rather rely on a more reliable route: your desk. Thank you for your time in reading my materials."I'm generally a confident person, but it put me outside my comfort zone. When you're speaking so highly of yourself, you don't want to come across as cocky.I didn't hear back from everyone, but something very promising came from a sports betting company I applied to. I got a personal reply from a woman in HR, who said it was "amazing" to receive a proper letter in her hand.She said they were no longer hiring for the role, but she'd admired my ingenuity so much that she'd handed my résumé to Carma Connected, a communications agency for the hospitality industry located on the floor above. "At last," I thought. "Something seems to be aligned."There was an open position, and they were impressed, too. I had an online interview followed by an in-person one, and I got the job offer -- for a social media account executive role -- shortly before Halloween. I was over the moon, especially as it coincided with my engagement to my boyfriend, Ethan, 27, a diesel mechanic.I've been here for four months now -- getting married while the company was on winter break on January 2, 2026 -- and am really enjoying this new challenge. It's nice to think that old-fashioned snail mail got me where I needed to be.

Marketing Linkedin

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How This Gen Zer Beat AI Job Filters With Snail Mail - Newsy Today


In a hiring landscape increasingly governed by invisible algorithms, Camille Manaois decided to bet on something tangible: a stamp. After months of digital silence, the 25-year-vintage marketing professional took her résumé out of the cloud and placed it in an envelope, betting that physical paper could bypass the automated gatekeepers blocking her career progress.

Her gamble paid off, but her... experience highlights a growing tension in the modern job market. As artificial intelligence tools become standard in recruitment workflows, job seekers are facing a paradox where efficiency for employers often means opacity for applicants. Manaois's journey from digital rejection to in-person offer underscores a critical question for the workforce: when the system is designed to filter people out, how do you force it to let you in?

Manaois had been working as a marketing project manager at an architecture and interior design firm for three years when she began looking for new opportunities in May 2025. Like most job seekers today, she started where the infrastructure directs everyone: LinkedIn, recruitment platforms, and company career portals. She tracked her efforts meticulously, applying for 56 positions over five months.

The response rate was disheartening. Despite securing seven interviews, none resulted in an offer. The rejections arrived almost instantly, often within minutes of submission. To Manaois, the speed signaled that no human had ever reviewed her credentials. She suspected her applications were being screened out by automated systems before they reached a recruiter's inbox.

Her suspicion aligns with broader industry trends. Applicant Tracking Systems (ATS) and AI-driven screening tools are now ubiquitous in corporate hiring. These systems parse résumés for keywords, formatting consistency, and tenure gaps, often rejecting qualified candidates based on rigid criteria that lack nuance. For a Gen Zer entering a tight labor market, the barrier isn't just competition; it's code.

By mid-September, Manaois felt she had exhausted the digital route. She decided to leverage a habit instilled by her grandparents: the handwritten thank-you note. She reasoned that while an email can be deleted with a click, a physical envelope demands attention. It requires someone to walk to the mailroom, sort it, and physically open it. That friction, she hoped, would work in her favor.

She researched office addresses for her target companies and prepared six packages. Each contained a printed cover letter, her résumé, a letter of recommendation from a colleague, and a brief personal note. She acknowledged the risk in her messaging, writing, "Some applicants rely on algorithms. I'd rather rely on a more reliable route: your desk."

It was a move that required confidence. Self-promotion is always delicate, but putting it in someone's hand feels more intimate than uploading it to a server. Manaois noted that she worried about coming across as cocky, but the desperation of the search outweighed the fear of seeming bold.

The response came from an unexpected direction. A human resources representative at a sports betting company received her letter. While that specific company was not hiring for the role Manaois wanted, the HR manager was struck by the effort. She replied personally, calling the receipt of a proper letter "amazing," and passed Manaois's materials to a neighboring tenant in their office building.

The referral led to Carma Connected, a communications agency for the hospitality industry located on the floor above. The agency had an open position and was impressed by the initiative. Manaois completed an online interview followed by an in-person meeting. Shortly before Halloween, she received an offer for a social media account executive role.

The timing carried personal significance beyond the career shift. The job offer coincided with her engagement to her boyfriend, Ethan. She married in January 2026, starting her new role while the company was on winter break. For Manaois, the success of the physical mail campaign validated a belief that human connection still holds value in a digitized economy.

While mailing résumés isn't a scalable solution for every job seeker, Manaois's story illustrates the value of differentiation. In a pool of thousands of digital files, a physical object creates scarcity. It signals effort and intentionality, traits that algorithms struggle to quantify. However, this approach works best when targeted; sending unsolicited mail to generic PO boxes or large conglomerates may not yield the same results as reaching specific office addresses where decision-makers operate.

What role did AI play in her initial rejections?

Manaois suspects AI integration was the primary barrier. The speed of her rejections suggests automated filtering rather than human review. Industry data supports this, showing that ATS software often filters candidates based on keyword matching and formatting before a recruiter sees the application.

Is mailing a résumé still a viable strategy?

It can be, particularly for smaller agencies or specific decision-makers where physical mail still reaches a desk. However, it requires research to ensure the address is current and the recipient is relevant. It is best used as a supplementary tactic alongside digital applications rather than a replacement.

What does this indicate for the future of hiring?

As automation increases, unique human touches may become more valuable differentiators. Candidates who find ways to demonstrate initiative and personal engagement outside of standard portals could gain an edge, though companies may eventually adapt their processes to handle physical influxes.

As hiring processes become more streamlined, where else might candidates find friction that actually works in their favor?
 
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