• Lami
  • Kenya, Nairobi
We are looking for a results-driven Marketing Professional who thrives in a dynamic, fast-paced environment and has a passion for creating impactful content that drives sales. This role requires expertise in digital marketing, email campaigns, social media, design, market research, and, importantly, content creation focused on conversion. The ideal candidate will play a crucial role in shaping the... brand’s online presence and driving customer acquisition through strategic, high-quality content and targeted marketing initiatives.

Key Responsibilities:

Email Marketing & Automation:


Design, execute, and optimize email marketing campaigns to drive customer engagement and sales conversions.
Develop segmented lists and tailor email content to various audience personas for personalized outreach.
Use email automation tools to nurture leads, create drip campaigns, and convert prospects into customers.
Conduct A/B tests to continually improve subject lines, CTAs, and overall campaign performance.
Analyze key email metrics such as open rates, click-through rates, conversion rates, and ROI to refine strategies.


Social Media Management:


Create and curate engaging social media content that aligns with brand identity and drives traffic to sales funnels.
Develop and implement paid social campaigns aimed at increasing brand awareness and driving conversions.
Use social media platforms to engage with followers, promote products/services, and drive users down the sales pipeline.
Track and analyze social media metrics to measure effectiveness and optimize content for better conversion.


Content Creation for Sales Conversions:


Develop persuasive content for blogs, landing pages, ads, and email campaigns that guide users through the buyer’s journey and increase conversion rates.
Create and design high-quality, conversion-optimized visuals, infographics, and multimedia content to enhance engagement and sales.
Collaborate with sales and product teams to create content that addresses customer pain points, highlights product benefits, and encourages purchases.
Write compelling copy for promotional materials, product descriptions, social media posts, and email campaigns with clear CTAs aimed at conversions.
Ensure that all content is SEO-optimized to increase visibility and drive traffic that converts.


Market Research & Observation:


Conduct market research to identify trends, customer needs, competitor strategies, and new opportunities for content that can lead to conversions.
Analyze customer behavior, feedback, and analytics to continuously optimize content and campaigns for better results.
Stay updated on industry trends, emerging marketing strategies, and competitor activities to ensure content remains relevant and impactful.


Design & Visual Content Creation:


Design eye-catching visuals and marketing materials for email campaigns, social media, and other digital assets that support content-driven conversion goals.
Work closely with the design team to ensure all content is aligned with the brand’s visual identity and marketing objectives.
Create on-brand visuals, including social media graphics, banners, and landing pages, that encourage user action and sales.


Collaboration & Strategy:


Work closely with sales, product, and design teams to ensure alignment between content strategies and overall business objectives.
Assist in developing and executing content calendars for all digital channels, ensuring timely execution of content to support sales campaigns.
Contribute to the creation of comprehensive marketing reports and dashboards that track the effectiveness of content and sales-driven initiatives.


Qualifications & Skills:


Experience: Minimum of 3-5 years in a marketing role with a focus on content creation, sales conversions, email marketing, social media, and design.
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.


Technical Skills:


Proficiency in email marketing platforms e.g (Mailchimp, Klaviyo, HubSpot).
Deep understanding of social media platforms and tools for content management (e.g., Hootsuite, Buffer, Sprout Social).
Strong design skills with experience in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar design tools.
Familiarity with Google Analytics, SEO tools, and marketing automation platforms.
Ability to write high-converting copy and create compelling content that drives sales.
 more
  • Media
  • Advertising
  • Branding
  • Lami
  • Kenya, Nairobi
Roles and Responsibilities

Research and source potential clients and build long-term relationships with them while selling insurance products.
Customize insurance programs to suit individual clients
Sales of insurance products to meet the set targets from time to time. 
Persuade prospective clients to engage in a phone conversation and/or meeting to discuss insurance products
Advise clients... on the insurance policies that best suit their needs
Deliver approved policies to new clients and explain benefits and risks of the policy
Re-assess the policy needs of existing clients after life-changing events
Fill-out and submit applications, issue quotes, maintain client records and prepare reports
Keep abreast of industry and market trends and best practices
Participate in sales meetings and offer valuable ideas contributing towards the growth of business.
Escalate any unresolved queries or queries not resolved in a timely manner to the Sales Leadership

Skills and Qualifications

Experience in Insurance Sales
Excellent communication and presentation skills
Resilient spirit and a persistent nature
Impeccable interpersonal skills and friendly attitude
Well organized with great time management abilities.
Certificate of Insurance/Diploma/Degree in related field

Preferred Qualifications

Experience with CRM software (i.e. Hubspot)
Ability to deliver presentations (Office)
 more
  • Sales
  • Marketing
  • Retail
  • Business Development
  • Lami
  • Kenya, Nairobi
As a Corporate BDO, you will be responsible for building their B2B business Portfolio to scale up the business. Lami is keen on hiring proactive, self-motivated insurance sales experienced candidates who are ready to plug into this revolutionary concept of Insurance that will soon take over the industry. They are on an upward trajectory, so if you are interested in working with a close nit yet... result-driven team, please read on and apply.
Responsibilities:

Plan, strategize and organize daily activities such as: (calls, contacts, quotes, application generation, and pending applications) to achieve individual and department goals.
Consistently maintain a healthy pipeline by qualifying outbound leads.
Serve as a trusted advisor to potential clients through proactive measures to seek, identify, and provide information to enable each client to find policies tailored to their financial needs, priorities, and circumstances.
Support with onboarding of the clients to the platform by generating quotes, supporting the process of filling/submitting applications, and converting underwriting policies into closed products.
Keep the CRM current and accurate with the target customer, current customer, and future customers. This will be through managing the sales cycle, incorporating Lami's sales methodology on active opportunities and client meetings, and ensuring all key client relationships are properly recorded. You will also use this data to facilitate weekly reporting to your supervisors.
Stay abreast of the latest trends in the insurance and tech industry by continuously iterating on and improving upon sales processes and customer requirements.
LAMI is growing and iterating and so an important aspect of working at LAMI is helping them shape the future by providing feedback and suggesting improvements.

Requirements

Must have a solid B2B sales experience in insurance Sales.
Must have a proven track record of meeting monthly goals for new business sales.
Must have a Bachelor’s degree.
Be a self-starter, motivated to grow and learn in a professional scaling organization.
Should be ambitious, competitive, and goal-oriented with a “never quit” attitude.
Must be a resourceful team player that can contribute and accept new ideas and can collaborate within cross-functional teams.
Must be an effective communicator with great verbal, written, and presentation skills. You are also honest, transparent, and authentic in your communications with the team.
Should have professional business acumen, strong presence, and confidence in your field of expertise.
Must have an exemplary work ethic, seeing things through to completion with results and a high bar for integrity and quality on all output.
Should have the ability to handle common objections, prioritize relationships, and open dialogue to identify and provide solutions to a customer's needs.
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  • Sales
  • Marketing
  • Retail
  • Business Development
  • Lami
  • Kenya, Nairobi
As a project associate, we count on your agile & structured approach to define & roll out disruptive digital services linked to the Motor, Home, Travel & Health assistance. Product definition based on customer insights, development of adapted customer journeys & end-2-end project monitoring are key elements in this function to reach operational goals & customer delight.

Assist in gathering the... needs to identify or specify the scope of the project ( business requirements, technical requirements,...)
Coordinate the realization of the project charter and the business case
Identify and formalize the exact perimeter of the project
Describe the work methodology (Waterfall, Agile, etc.). 
Assist in organising project governance 
Describe the customer journey and ensure its feasibility 
Describe the business requirements with the support of the IT team. 
Prepare the roll out planning
Track progress, manage the involvement of the project's team
Formalize the expected deliverables
Assist in setting up the project activity reports
Organizing the various contacts with the project's process owner.
Proactively analysing problems and risks in order to eliminate any obstacles
Take responsibility for managing the project from A to Z
Write the specifications for the IT teams
Define the testing strategy
Participate actively in tests
Support the delivery of products and initiatives using different practices practices and by serving as project manager for assigned teams
Organize roadmaps, timelines and review meetings for broad consumption.
Support a culture of continuous learning through the establishment of consistent retros, post-mortems, and team health metrics
Formalise the status of the project and ensure that there is a good common understanding
Ensuring that management is kept well informed of the project's progress
Organize follow-up and coordination meetings
Writing and publishing reports
Organizing structured feedback to the project sponsor
Provide input into resource planning and allocation in coordination with the relevant teams
Develop a strong understanding of our internal tools to optimize for efficiency, productivity, and team morale
Be the team champion to ensure team alignment, advocate product and be the subject matter expert for our internal tools

Qualifications & skills

1-2 years of Project Management experience with proven expertise in Agile methodologies, concepts, practices, and standards
Experience using software development and team collaboration tools like Confluence & JIRA
Experience managing projects for teams across many countries 
Ability to respond to changing requirements 
Must be comfortable working both as part of a team and independently - includes ability to set priorities which accurately reflect the relative importance of job responsibilities and follow through on assignments with minimal direction. This role requires high EQ, ability to take ownership, and the ability to understand when escalation is needed
A strong interest in our mission
Highly energetic, self-motivated and proactive
Excellent written and verbal communication skills as person will be responsible for communication and updates internally and with external partners.
Critical and analytical mind
Autonomy and responsibility
Organisational and planning skills
Result-oriented, and customer satisfaction is your priority
Openness to and management of change
Positive and enthusiastic attitude
 more
  • Project Management