Why We Are Hiring For This Role

Moringa School is seeking a Research and Development consultant skilled in conducting thorough research, assessing market demands, and providing clear, prioritized strategic product recommendations. This is a 3 month engagement with the opportunity for extension based on performance and project needs. 

Responsibilities

Develop a structured methodology for... evaluating potential new courses focusing on market demand and student outcomes.
Conduct job scraping activities to gather data on job postings, skills requirements, and hiring trends across various technology sectors.
Organize and facilitate focus groups with industry professionals, hiring managers, and alumni to gather qualitative insights into skill gaps, training needs, and employer expectations.
Design and administer surveys to employers and industry stakeholders to collect quantitative data on hiring preferences, skill requirements, and emerging technology trends.
Analyze job market data, labor market reports, focus group findings, and survey results to identify emerging trends, in-demand skills, and growth areas in the technology industry.
Create a prioritized list of courses based on research findings and Moringa’s strategic objectives and industry alignment.
Present recommendations to key stakeholders, including senior management, to gain buy-in and support for proposed course launches.

Key Outcomes

Industry Needs Report: Deliver a comprehensive report detailing the current and projected needs of the upskilling industry, supported by thorough research and analysis of market demands
Prioritized Course Recommendations Document: Produce a concise document outlining prioritized recommendations for new course offerings for Moringa School. Each recommendation should be justified based on its alignment with industry needs and potential impact.
Student Outcome Plan: Deliver a plan outlining employability options and career advancement opportunities for each recommended course.
Predictive Analysis Report: Generate a report forecasting future industry trends and anticipated course outcomes. This report will inform strategic decision-making and ensure Moringa remains competitive and relevant in the evolving upskilling landscape.

Who You Are 

10+ years in R&D roles, with a focus on the upskilling and learning and development space
Proficient in data analysis
Strong analytical and strategic planning skills
Excellent communication and interpersonal skills, with a proven ability to engage senior industry executives more

Job Summary

We are looking for an enthusiastic Senior Digital Marketing Associate to be a part of our Marketing team. You will be responsible for undertaking digital promotional activities, creating content for the company’s online campaigns as well as website collateral. This includes copywriting for the company website, liaising with the designer in creating campaign collateral for brand... awareness and lead generation campaigns and working on a Paid Media and SEO strategy. This role will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Key Responsibilities
Develop and Maintain Moringa School Content Calendar

Creation of social media and paid media posters in collaboration with Senior Designer.
Conceptualize, create, proofread and post timely and engaging content optimized for platform used and intended audience.
Collaborate with the creative working group to plan and develop content style and layout.
Formulating a cross-platform content strategy.
Keeping up-to-date with current digital trends and suggesting new ideas to enhance the digital strategy of the organization.

Paid Marketing

Contribute to the development and execution of market strategies for paid campaigns, including developing strategic roadmaps in collaboration with Product Marketing Managers.
Launch and optimize various PPC campaigns against the set objectives for each admissions cycle
Track and analyze campaign performance to develop actionable insights that ensures maximum ROI for each admissions cycle
Document current strategies in paid media playbook and ensure adherence to all frameworks captured in the playbook
Conduct regular tests and ensure there is clear documentation of those tests for purposes of drawing analysis and actionable learnings
Maintain a clean account structure on all search platforms (e.g. Google AdWords, Bing) and social marketing platforms e.g (Facebook Ads)
Write attractive and concise copy for all paid adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Keep abreast of PPC and SEM trends

Search Engine Optimization

Develop and execute successful SEO strategies
Conduct keyword research in collaboration with the Product Marketing Managers
Review technical SEO issues and recommend fixes
Optimize website content, landing pages and paid search copy in collaboration with Product Marketing Managers
Direct off-page optimization projects (e.g. link-building)
Collect data and report on traffic, rankings and other SEO aspects
Keep abreast of SEO and integrated marketing trends

Copywriting

Liaise with the Webmaster to create new website pages, add photos and other enhancements.
Review landing pages for optimal customer experiences.
Lead copy development and delivery of digital marketing campaigns across digital channels, including Email, CRM, SEO/SEM, Display, and Web to promote our brand, products, and impact/outcomes.
Liaises with Product Marketing Managers to create email marketing campaigns

About You
Required (Education and Experience

At least 5 years experience in Digital Marketing and Content Creation
Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
Strategic thinking skills with the ability to build innovative marketing campaigns.
Strong grasp and knowledge of digital marketing strategies, platforms, and tools.
Tactical ability to execute simultaneously against multiple competing priorities.
Deep brand management and media experience with an agency, retail, or technology company.
Possess digital marketing proficiency, using data to inform and support the organization's decisions.
Solid knowledge of analytics tools (e.g., Google Analytics, Email platform analytics, etc.) and Excel for reporting and budget purposes.
Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Proven success in driving creative, integrated digital media buying/social media campaigns from concept to execution and reporting, while improving a digital customer’s experience.
Demonstrates detailed thinking, exemplifies accountability and follows through.

Desired (Job Knowledge and Skills):

Proficiency with popular content management systems
You have a passion for search and internet marketing
Ability to develop content that provokes engagement.
Excellent communication, teamwork and keen on customer experience
You exhibit a high attention to detail and possess the ability to effectively multi-task in a deadline driven atmosphere.
Good time management skills with the ability to plan, organize, multitask and prioritize tasks to deliver within tight schedules.
Self-starter who is reliable and able to develop ideas from new and relevant trends.
Highly creative with experience in identifying target audiences and devising digital content that engage, inform and motivate.
Strong accuracy, an eye for detail, analytical skills and up-to-date with the latest trends and best practices in digital marketing and measurement

Values Alignment: The Moringa Way

Have each other’s back by figuring it out together to achieve a goal, support each other
Value each person’s part by being inclusive and making time for connection
Keep your eye on the ball by doing your part, taking responsibility for your actions and their outcomes
Stretch your limits by being bold, believing that you and those around you have the potential to improve through intentional practice and feedback from others more

What you will do - Responsibilities
The Curriculum Developer reports to the Senior Curriculum Designer and curriculum designer.

Work with the Senior Curriculum Developer, students, and Classroom teams to prepare reports and proposals on the status, operation, testing and maintenance of a minimum of two courses.
Work with subject matter experts to identify the target audience’s training needs... for both product and \B2B.
Conduct interviews and focus groups with target audiences in order to create empathy maps, learner personas and learning journey maps for their relevant courses.
Create fun and exciting learning experiences to match the design thinking for learners’ approach in learning solutions design.
Decide and document the criteria used to track learners’ performance and develop assessment instruments.
Excellent knowledge of learning theories and instructional design models. Lesson and curriculum planning skills.
Planning, preparing, organizing, and executing subject-specific training activities, technical reviews/benches and other support events that contribute to holistic curriculum outcomes.
Assist in the collection and documentation of students’ requirements, development of user stories, learner profiles, content development and TMs retraining.
Work alongside the Senior Curriculum Developer and SMEs/consultants to package and support the development and running of iterative experiments in preparation of new product releases (TMing new course experiments and M&E support).
Occasionally first-level IT support (tier 1) to other departments like Tech. This includes but is not limited to analyzing and resolving or advising on learning tools problems (canvas) and third-party learning support tools/platforms (Hackerrank, Zendesk).
Work with Senior CE in employing design thinking concepts while designing new courses. Identify learning gaps in employee skills and knowledge
Determine topics, objectives, and hours required for relevant programs
Proactively review and give feedback on other team member’s work, and be receptive to iteration in order to produce high-quality courses
Ultimately, curriculum designers ensure that our TMs/Instructors have the content and tools they need to succeed in their classroom roles.
Facilitate short courses/masterclasses in the respective area of specialization.

What You Have

1+ years of working experience in the Data science/engineering education space.
1+ years of experience and proficiency with Blackboard, Canvas, Camtasia, Captivate, Moodle or proprietary LMS.
Lead development of enterprise products in use in the market or data analysis lead.
A degree or diploma in Computer Science/Software or any other relevant degree and Diploma
Nice to have: Experience in software development or any teaching experience in the tech-education space.

Values Alignment: The Moringa Way

Have each other’s back by figuring it out together to achieve a goal, support each other
Value each person’s part by being inclusive and making time for connection
Keep your eye on the ball by doing your part, taking responsibility for your actions and their outcomes
Stretch your limits by being bold, believing that you and those around you have the potential to improve through intentional practice and feedback from others more

Key Responsibilities

In advertising and public relations: You will ensure that our desired message and image are conveyed to consumers. You are responsible for the overall visual aspects of an advertising or media campaign and coordinate the work of other artistic or design staff.
In publishing: You will oversee the page layout of all print catalogs, newspapers, or magazines. This work will... also include publications for the internet and our website.
In film and movie production: You will collaborate with the Senior Digital Marketing Associate  and other channel leads to determine what sets will be needed for promotional films and what style or look the sets should have.

General duties:

Introduce new creative methods of visual communication
Provide creative direction, planning and production of live events 
Assist team to produce video content, media outreach graphics, edit photos and offline campaign materials
Create and maintain visual guidelines, personas, competitive environment, brand voice and other branding documents based on templates
Own and execute design projects as per the marketing roadmap
Creation of graphics for management communication and presentation
Manage the creative process from concept to completion
Translate marketing objectives into clear creative strategies
Work closely with multidisciplinary project teams.
Ensure visual communication and brand standards are met
Review work, troubleshoot and provide feedback to creative teams
Utilize proven art skills and experience to create and implement new projects
Collaborate with designers and other team members to implement creative direction
Work independently to create initial drawings, storyboards, or architectural designs for art spaces
Support the vision of the organization to help fulfill short and long term creative goals creatively

Required (Education and Experience):    

Bachelor's Degree 
3 - 4 years work experience in the advertising, marketing or design sector.
Working experience in the tech ecosystem and or educational institution is highly preferred
Supervisory experience, including leadership, coaching and delegation

Key Skills:    

Possess creativity skills - must be good at creating concepts, have keen awareness of current trends in advertising and graphic design.
Ability to communicate across levels of an organization, including with executives and other senior-level officers.
Have a clear creative vision while remaining open to new ideas from the content and creative working group.
Have leadership skills to develop and lead the content and creative working group and a talent for providing effective feedback and direction
Comfort liaising with community and business leaders to arrange and promote projects
A strong understanding of modern graphic design software, including products such as InDesign, Illustrator and Photoshop
Have digital and graphic design skills: Extensive knowledge of graphic design and relevant software is vital. Familiarity with film-making techniques, video editing and copywriting is desirable.
Notably creative with a desire to merge knowledge and experience with business and art
Previous business experience, to include sales and marketing more

The Social Media Intern role sits within our marketing team. This role requires an individual that is creative, self-driven, organized, and an ambitious tech-savvy/enthusiastic professional.  If you have experience any social media management, online communities, PR and events for brands across corporates, businesses or personalities then this is the job for you.



The social media intern... will take a lead and collaborative role in acting as the voice of the Moringa brand online, coming up with social media & content strategies and managing all social media channels. This role may require you to be available to work on Saturdays, and/or on weekdays after office hours during events.
What You Will Do
Functional:

Support in the creation of a content marketing strategy for social media and maintain a social media calendar.
Support in the deployment of community strategy including virtual and live member events, participating in discussion forums, launching community-related initiatives, and organizing virtual gatherings
Support the daily management of all social platforms/channels: Twitter, Facebook, Instagram, YouTube, TikTok, LinkedIn etc.
Support the management all Social Campaigns and executions (including asset creation)
Assist with curating content for monthly newsletters to keep the community informed and updated on the on-going activities within Moringa
Create, maintain, and promote a safe and vibrant community culture across all channels
Gather insights and issues from the community and work with internal teams to resolve them
Keep our community members up-to-date on courses, brand developments, milestones, student experience, staff experience etc
Advocate for and represent the needs of our community members to leadership ensuring alignment between company goals and public data
Collaborate in creating ideas that promote our brand, content, social media and community strategies
Increase local brand awareness and reach through digital media and influencer channels.
Provide engaging written, image, and video content for digital community platforms
Build relationships & respond to customers via social media in a timely manner
Stay-up-to-date with digital technology trends.

Organizational:

Communicate with colleagues and share insights on Slack, Email etc
Utilize tools like G-suite, Asana, OKR trackers, project management
Weekly coordination and training with the Senior Digital Marketing Associate
Participate in weekly team meetings and company wide meetings
Learning & Development.

Reporting:

Performance against set OKRs for Digital Marketing
Periodic social media reports & sentiments/insights from community channels
Monitor, track, and report on customer feedback, social media sentiments, and trends

What You Have
Required (Education and Experience):    

Relevant Degree in Marketing, Communications, PR & Events, Media or related fields
1 year work experience as a social media manager, pr & events lead, community outreach, digital community management  or marketing (highly desirable)
Proven success in meeting and exceeding performance goals.
Must have documented successful community management experience
Experience in video content creation, editing and storytelling 
Experience working in the tech ecosystem and/or educational institution (highly preferred)
A vibrant and creative individual with experience in content creation and storytelling 
Experience in crisis management for brands online
Graphics design experience is an added advantage

Key Competencies:

Community Driven & values teamwork
Has a strong work ethics, performance orientation and skillful strategic thinking.
Establishes clear expectations and continuously measures performance.
The ability to work through stringent deadlines with acute attention to detail is required. Maintains focus on priorities.
Self-starter with the ability to manage time effectively.
Demonstrates excellence in both oral and written communications. Knowledge of external communications and cultivation techniques are essential.
Ability to coordinate online events – concept development, communications, logistics, coordination & periodic reports.
Ability to interact with partners and is comfortable with public speaking
Good analytical skills and is data driven
Proficiency in G-suite, Google alerts, Google Analytics, Infogram, Hootsuite, Mailchimp,Canva, Brand24, Tweetdeck, online events platforms etc more

Key Responsibilities
In advertising and public relations: You will ensure that our desired message and image are conveyed to consumers. You are responsible for the overall visual aspects of an advertising or media campaign and coordinate the work of other artistic or design staff.
In publishing: You will oversee the page layout of all print catalogs, newspapers, or magazines. This work will also... include publications for the internet and our website.
In film and movie production: You will collaborate with the Senior Digital Marketing Associate  and other channel leads to determine what sets will be needed for promotional films and what style or look the sets should have.
General duties:

Introduce new creative methods of visual communication
Provide creative direction, planning and production of live events 
Assist team to produce video content, media outreach graphics, edit photos and offline campaign materials
Create and maintain visual guidelines, personas, competitive environment, brand voice and other branding documents based on templates
Own and execute design projects as per the marketing roadmap
Creation of graphics for management communication and presentation
Manage the creative process from concept to completion
Translate marketing objectives into clear creative strategies
Work closely with multidisciplinary project teams.
Ensure visual communication and brand standards are met
Review work, troubleshoot and provide feedback to creative teams
Utilize proven art skills and experience to create and implement new projects
Collaborate with designers and other team members to implement creative direction
Work independently to create initial drawings, storyboards, or architectural designs for art spaces
Support the vision of the organization to help fulfill short and long term creative goals creatively

Required (Education and Experience):    

Bachelor's Degree 
3 - 4 years work experience in the advertising, marketing or design sector.
Working experience in the tech ecosystem and or educational institution is highly preferred
Supervisory experience, including leadership, coaching and delegation

Key Skills:    

Possess creativity skills - must be good at creating concepts, have keen awareness of current trends in advertising and graphic design.
Ability to communicate across levels of an organization, including with executives and other senior-level officers.
Have a clear creative vision while remaining open to new ideas from the content and creative working group.
Have leadership skills to develop and lead the content and creative working group and a talent for providing effective feedback and direction
Comfort liaising with community and business leaders to arrange and promote projects
A strong understanding of modern graphic design software, including products such as InDesign, Illustrator and Photoshop
Have digital and graphic design skills: Extensive knowledge of graphic design and relevant software is vital. Familiarity with film-making techniques, video editing and copywriting is desirable.
Notably creative with a desire to merge knowledge and experience with business and art
Previous business experience, to include sales and marketing more