Shopping is a tool companies use to measure the quality of the goods and services they provide. Companies send shoppers as typical shoppers to interact with the business and report on the experiences of the goods and services received. The accounts provide a tool for management to assess the quality and performance of their goods and services. However, at no time does the Shopper reveal the real... purpose of the visit.

Shoppers see Shopping as an opportunity to help improve service levels at the places they like to frequent.

Shoppers take personal satisfaction in watching service levels rise, knowing they played an instrumental part in that improvement.

Shoppers are conscientious, reliable, and objective. They approach each new assignment as if it were the first time they had heard of the Store. They only accept assignments they will complete on time, objectively, and without bias.

Shoppers know the importance of following directions. So they read and follow each client's evaluation criteria to the letter. more