Job Purpose:

Coordinate efficient execution of all BTL activities as well as manage deployment and maintenance of POS and Merchandising materials in assigned Region(s). Provide activation and merchandising solutions by channel, category and customer including the development of POP materials.

Responsible to:

Head of trade marketing

Responsible for:

None

Must be able to influence, inspire and drive performance without having direct management responsibility

Context/Scope:

A key contributor to the success of the PZ Cussons commercial strategic plan with an effective and flexible field sales force; demonstrating industry leadership in both volume driving & brand building activity.

Key Accountabilities:


Manage trade spend efficiently to drive brand strategies and ‘‘win at the shelf"
Develop the annual trading plan by brand/channel/customer and monitor/adjust the plan based on financial delivery and Customer compliance
Contribute consumer insights to inform the market and regional view
Provide Merchandising and POP solutions by channel, category and customer and evaluate their effectiveness at the respective channels in assigned Region (s).
Identify opportunities to enhance and leverage ATL campaigns with customers, linking in – store activities to ATL advertising & seeking to enhance PR impact
Evaluate trade spend ROI
Manage and ensure the deployment, installation, compliance and maintenance of  merchandising and point of sale materials in assigned Region(s)


Measurement/Performance Indicators


Brilliant execution of all activation activities and in line with agreed objectives
Effective POP deployment
Target vs. Actual performance (KPIs)
Availability of pre and post evaluation of all activation activities.


Internal & External Relationships:


Activation and Merchandising Manager
RSM, ASMs, and Marketing team
Activation Agencies/vendors
PZ Marketing & Sales network


Qualification, Knowledge, Skills & Experience Needed:

Qualifications:


First Degree in any discipline
Computer literacy (MS Word, Excel, PowerPoint)


Experiences: (What experience brings success to this role)


Minimum of 3 years commercial experience in marketing or sales
Demonstrable record of success in a customer or field sales management role
Understands customers and the selling process


Knowledge: (What does the person need to know)


Good knowledge of business objectives and priorities.
Knowledge of Shopper, channel and category trends