Responsibilities
Key Performance Areas: Core, essential responsibilities / outputs of the position (KPAs)
Online Content Delivery
Load Online Content on systems: Oracle/ATG across all Online Platforms
Work with IS teams to streamline loading and update of content for Online platforms
Work with a team of Product Owners and eCommerce and Design teams, responsible for collection and quality of product attribution and photography or samples as well as product updates for all Online environments
Own and manage workflow for all products on the company website inclusive of products, combos, collections and style variants. Prioritize workload as required to align with Online initiatives
Partner with Copy team and Photo Studio to ensure product enhancements are tested, signed off and implemented on time and accurately. Own web enablement of product
Partner with eCommerce Device Management, Design and UX to continually improve the product detail page content and experience, to optimize conversion
Work with and influence Design Studio peers to improve product imagery produced internally, providing direction on needs for site including silo, detail and environmental imagery needs to improve the product page experience.
Assist with maintaining the partnership with vendor base and Device team on collection of product attribution and images or samples, drive timely acquisition and execution, accurate content and photography and lead change management with the team as necessary for product changes
Support the evolution and updates to Attribute Forms by product type to continually improve both quantity and quality of data for product pages and date use by other internal teams. Ensure data is captured in ways to improve PDP accuracy and automation, site facets and filter experience, and SEO value
Assist with the management of operational workflow tools including but not limited to Dashboard, OHNO Report, Workflow, Content Aggregator Reports, Content Needs Report, Rolling Change/Reused SKU log, SVC/Combo/Collection and PCR Workflow
Perform product QA analysis when enhancements are made and products are added
Stakeholder Relations
Work cross functionally and with outside sources to seek out tools or enhancements to increase team efficiency, reduce time to site and improve data accuracy
Represent team and participate in eCommerce meetings to share insights and ensure strategic alignment. Partner with eCommerce Merchandising to understand prioritization and manage changes to workflow as needed
Partner with internal Legal team to understand and adhere to product detail page guidelines related to fact or nutritional labels, warranties and other information required on the site
Train team members on systems: Oracle/ATG, Cumulus, Sample Management System, Attribute submission etc
Supervisory / Leadership / Managerial Complexity: Refers to the responsibilities for directing, guiding, motivating and influencing others
Not applicable
Required Skills & Capabilities e.g. teaching, report writing or specific skills/abilities such as computing or the ability to work without supervision
Passion for Online retailing, with a strong orientation in understanding and driving customer behavior
Aware of competitive landscape and emerging trends for product pages
Proficient in Microsoft Office
Skill in building and maintaining solid working relationships with business partners and other team members required
Commercial acumen
Willing to think outside the box and challenge the status quo
Excellent interpersonal skills including good written and oral communication, including Powerpoint presentations with proven ability to tailor messages, appropriately to the target audience
Good understanding of the Digital landscape
Key Deliverables
Contribution to continuous innovation of online products and services for Consumers
Improvement of processes or tools to improve customers site experience and product conversion
Collection, update and enhancement of company website
Completion of tasks/ assignments within agreed time frames
Development and maintenance of productive and effective networks in the digital community
Collaboration with Business Units, IT & Support areas
Efficient and effective work delivery
Effective building & management of relationships with internal and external business partners
Creation of value to customers and the business
Job Requirements (Education, Experience and Competencies)
Education:
Bachelor's degree/ Diploma in Commerce (Marketing or Communication) or Bachelors’ degree in Science, Engineering or related field)
Google Analytics certification would be advantageous
Experience:
Minimum 3 years in an E Commerce environment
Skill in site navigation, Oracle/ATG platform essential
SQL report writing and execution skills essential
CMS experience essential
Experience utilizing workflow tools or PIM preferred
Knowledge of web technology (DAM and CMS) preferred
Required Skills
Aware of competitive landscape and emerging trends for product pages
Commercial acumen
Passion for Online retailing
Proficient in Microsoft Office