The Product Manager will oversee the creation and implementation of comprehensive operational marketing plans while managing the execution of various marketing efforts. This includes evaluating the outcomes of campaigns, spearheading market research initiatives, and coordinating cross-channel activities. The role also involves the development of marketing programs and new game strategies tailored to the Ugandan market, aiming to drive customer acquisition, retention, and brand loyalty for the Uganda National Lottery.

Lead product strategy, lifecycle management, and continuous innovation to meet consumer demand, drive participation, and align with business goals.
Responsible for managing and optimizing the Uganda National Lottery’s entire portfolio of lottery games, including traditional draws, instant win games, online games, and new game development.
Lead the development of marketing programs and game development for specific channels, by understanding the Ugandan Market need to lead acquisitions, foster customer retention, provide sales support and advance brand building for key National Lottery products (brands).
Responsible for the development and management of operational marketing plan and to oversee the executing and implementation of various efforts associated with the plan, including the evaluating of the results of various marketing campaigns, spearheading of market research efforts and the coordination of initiatives across a variety of channels.
Preparing proposals  for  and/or  guiding  and  assisting  the  business  in  the development, implementation and evaluation of specific plans/ programmes, ensuring that these align with the company’s over-arching strategy, brand identity and corporate relations strategy.
Ensuring that all marketing strategies adhere to the marketing code of good practice.
Partner with creative teams, other internal stakeholders, and external agencies and vendors.
Working in partnership with the creative team and other departments, develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print, digital, and video assets.
Ensure alignment of marketing plan and campaigns to license requirements.
Manage content and updates for customer and internal touch points, documenting business processes, and providing additional sales support.
Prepare, manage and administer the marketing budget in collaboration with the Head of Marketing and media buying team.