The Digital Marketing Specialist will lead the Uganda National Lottery’s E-commerce and digital marketing efforts, focusing on increasing brand visibility, engaging audiences across digital platforms, and driving online sales of lottery games.

Develop and execute digital strategies that maximize traffic, conversions, and revenue on the National Lottery’s e-commerce platforms, including the lottery’s website and mobi web app.
Responsible for supporting digital marketing programs, including channel support tactics, and digital marketing initiatives.
Manage marketing campaigns across digital platforms, including media buying, analytics, spend optimization, and content development.
Coordinate and execute digital marketing projects to ensure scalability and strategic effectiveness, analyze performance data and market trends to identify areas of improvement and optimize campaigns to maximize impact.
Support other departments in the execution of marketing campaigns related to digital platforms
Collaborating closely with other members of the marketing department to ensure alignment in the overall marketing strategy, messaging, and campaign execution.
Develop and execute email/SMS/WhatsApp/partner  marketing campaigns, including list management, segmentation, A/B testing, and performance analysis.
Plan, execute, and optimize media buying strategies across various digital platforms to ensure cost-effective ad spend and maximum ROI.
Conduct market research to stay updated on industry trends, competitor activities, and customer preferences.
Collaborate with the product and development teams to continuously optimize the National Lottery’s website and mobile app for e-commerce performance. Focus on enhancing user experience, simplifying navigation, and increasing conversion rates.
Manage digital marketing budgets, ensuring efficient allocation of resources and tracking of expenditures