JOB SUMMARY:
Digital Marketing Executive At Arcade British International Academy, Abuja
We are seeking a highly skilled and experienced Digital Marketing Executive to lead our digital marketing efforts, increase our online presence, and establish our school as one of the most digitally visible school with a difference in Nigeria.
KEY RESPONSIBILITIES

Develop and implement a comprehensive digital marketing strategy to achieve school goals
Manage and optimize our website, social media, and online platforms
Create and curate engaging content (text, images, videos) for digital channels
Execute email marketing campaigns and newsletters
Analyze and report on digital marketing metrics (traffic, engagement, conversion)
Stay up-to-date with digital marketing trends and best practices
Collaborate with departments to integrate digital marketing into overall strategy
Manage digital marketing budget and resources
Establish and manage a digital learning channel to create a strong and robust online learning community.

REQUIREMENTS:

Bachelor's degree in Marketing, Communications, or related field
3+ years of experience in digital marketing, preferably in education
Proven track record of success in digital marketing campaigns
Strong knowledge of digital marketing channels (SEO, PPC, social media, email)
Proficiency in digital marketing tools (Google Analytics, AdWords, Facebook Ads)
Excellent content creation and copywriting skills
Ability to work independently and collaboratively
Strong analytical and problem-solving skills
Experience with website management and content management systems

ADDITIONAL REQUIREMENTS:

Experience in the education sector is an advantage
Knowledge of Nigerian digital marketing landscape and trends
Familiarity with graphic design and video editing software
Strong understanding of brand management and reputation
Ability to work under pressure and meet deadlines