ROLES AND RESPONSIBILITIES

Execute content plan set forth by the Marketing Manager.
Writes multiple blog articles per week
Synthesize messaging and expertise from Product Marketing into accurate and compelling content
Participate in pitching articles and creative content ideas
Contribute results to content marketing initiatives and OKRs
Manage content production from start to finish
Create content including blog articles, infographics, eBooks, web pages, white papers, webinars, and reports
Write customer reference stories
Tailor content to buyer personas and segments
Work with subject matter experts as needed to gather source material and technical expertise
Contribute to the strategy and planning of content marketing initiatives
Develop a deep understanding of our corporate and product messaging
Translate messaging into engaging narratives and multimedia experiences
Copywriting and copyediting as needed

SKILLS & COMPETENCIES.

Analytical skills.
Numerical skills.
Interpersonal skills.
Problem solving skills.
Reporting skills.
Presentation & Communication skills
Planning & Organizing
Reporting
Evaluation and continuous improvement
Supplier management
Technology savvy

PERSONALITY TRAITS.

Patient.
Persistent.
Creative.
Extroverted.
Visionary.
Confidentiality.
Integrity.
Attention to detail.
Leadership.
Inspirational.
Compassionate.

QUALIFICATIONS.

1 - 2 years’ experience in a content-related role
Proven ability to write high-quality, long-form content on complex topics
Able to coordinate with multiple stakeholders and perform in a fast-moving environment
Proven ability to work on multiple projects at a time
Excellent writer and researcher with a strong ability to grasp new concepts quickly
Degree in marketing, journalism, communications or related field
Strong communication skills without a fear of over communication
Familiarity with the content pillar concept
Extremely detail-oriented and organized, able to meet deadlines
You share our values, and work in accordance with those values
BONUS: A passion and strong understanding of the insurance industry and our mission