Key Responsibilities:
Sourcing Exhibitors and Sponsors:

Identify, target, and secure new exhibitors and sponsors by developing and executing innovative outreach strategies.
Build and maintain relationships with potential and existing exhibitors and sponsors to ensure their participation.
Research and evaluate market trends and competitor activities to identify new business opportunities.
Develop compelling sponsorship packages and exhibitor offerings that align with the Kenya Homes Expo's value proposition.
Create customized proposals and presentations to pitch the expo to potential exhibitors and sponsors.

Marketing and Promotion:

Develop and implement marketing campaigns to promote the event to potential exhibitors, sponsors, and attendees across various channels (social media, email marketing, partnerships, etc.).
Collaborate with the PR team to create engaging content for press releases, newsletters, blogs, and social media to highlight the benefits of exhibiting and sponsoring.
Coordinate with the creative team to produce marketing materials (flyers, brochures, videos) that showcase the event's unique selling points.
Analyze marketing performance data and adjust strategies to achieve maximum reach and engagement.

Relationship Management:

Serve as the primary point of contact for exhibitors and sponsors, ensuring a high level of customer satisfaction and addressing inquiries promptly.
Organize and facilitate exhibitor and sponsor briefings, meetings, and workshops to provide updates on event planning and promotional opportunities.
Maintain a database of potential and current exhibitors and sponsors, including their participation history and preferences.

Event Planning and Coordination:

Work closely with the event management team to ensure that exhibitor and sponsor requirements are met in all event logistics (booth placement, branding, promotional opportunities).
Assist in planning and executing pre-event, on-site, and post-event activities to maximize exhibitor and sponsor engagement.
Coordinate with vendors, suppliers, and contractors to manage event setups, breakdowns, and on-site activities.

Reporting and Analysis:

Track and report on key performance indicators (KPIs) related to exhibitor and sponsor acquisition, retention, and satisfaction.
Analyze feedback and market data to refine strategies for future events.
Prepare post-event reports that detail successes, challenges, and areas for improvement.

Experience and Expertise:

Minimum of 3-5 years of experience in event marketing, sales, sponsorship acquisition, or business development, preferably in the real estate, construction, or home improvement industries.
Proven track record of successfully sourcing exhibitors and sponsors for large-scale events or expos.
Experience in developing and executing marketing campaigns across various platforms, including digital and traditional media.
Strong understanding of the real estate market, industry trends, and key players in the region.
Familiarity with CRM tools and marketing software (e.g., Salesforce, HubSpot, Mailchimp) is an advantage.

Education:

Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
Professional certifications in event management, digital marketing, or sales (e.g., Certified Meeting Professional (CMP), Google Analytics, or HubSpot Inbound Marketing) are a plus.

Skills and Capabilities:

Strong Networking Skills: Ability to build and maintain relationships with key stakeholders, including exhibitors, sponsors, partners, and vendors.
Sales and Negotiation: Excellent sales and negotiation skills with the ability to close deals and achieve revenue targets.
Marketing Proficiency: Proficiency in creating and implementing marketing strategies to promote events and secure participation.
Communication and Presentation: Strong written and verbal communication skills, including the ability to craft compelling proposals and presentations.
Project Management: Strong organizational and project management skills with the ability to manage multiple tasks simultaneously and meet deadlines.
Analytical Thinking: Ability to analyze market data, feedback, and event performance to optimize strategies.
Creative Problem-Solving: Creative and strategic thinker who can develop innovative solutions to attract exhibitors and sponsors.
Attention to Detail: Strong attention to detail to ensure all aspects of the event and marketing campaigns are executed flawlessly.
Customer Service Orientation: A passion for delivering exceptional customer service to exhibitors, sponsors, and partners.

Training and Development:

On-the-job training in the use of CRM tools, event management software, and digital marketing platforms.
Regular workshops and training sessions on sales techniques, sponsorship acquisition, and industry best practices.
Opportunities to attend industry conferences and trade shows to stay up-to-date on the latest trends and networking opportunities.

Overall Capabilities:

A dynamic and results-oriented professional who can drive exhibitor and sponsor acquisition for the Kenya Homes Expo.
A self-starter with a strong entrepreneurial spirit and the ability to work independently as well as part of a team.
Demonstrated ability to think creatively and strategically to achieve business goals and grow the expo’s footprint.
An adaptable and flexible mindset to thrive in a fast-paced, deadline-driven environment.