Job Ref# 24-25/06 

About the Opportunity


We are seeking an innovative and passionate Social Media Marketing Executive who will create content, monitor & analyze performance, and engage with users across multiple platforms to establish a strong-footed digital presence for our sports division in Kenya and East Africa.


Specific responsibility/day-to-day activities


To oversee the sports division marketing strategy, leverage social media to drive revenue, manage the brand’s online reputation, and monitor customer sentiment across social channels.
To be creative and produce witty and engaging content for the organization’s social media pages.
To research and analyze social media trends, including social media ad revenue, and web visitor data.
To produce predictive reports, weekly and monthly analytical reports on the social media landscape and performance of the handles
Maintain professional language with all online guests through all phases of online interaction
Escalate conflicts, profanity, negative and insidious online engagements
Provide informative and timely feedback
Development and creation of financial reporting per social media platform/ handle
Generation of analytical and financial reports
To continually look at creative ideas and review products offered to clients, suggesting innovative solutions where necessary
To build and retain relationships with clients & keep abreast of industry trends
Commitment to and building relationships within our clients sport division - preferred partners.
Ensure that the best rates possible are negotiated and secured.


Minimum requirements


Bachelor’s degree in Communication, Marketing, or a related field from a reputable institution of higher learning.
Prover work experience as a Social Media Analyst, Social Media Strategist, Social Media Executive, or a similar position in the Tourism industry preferably in a sports marketing setup.
Demonstrate the ability to understand social media engagement metrics, KPI and their algorithm changes.
Excellent knowledge of research requirements for social media strategy.
Sound knowledge of social media scheduling platforms such as Hootsuite, Buffer, and others.
Strong oral skills combined with outstanding proofreading and editing skills.
Ability to work for long periods as and when required.
Excellent ability to manage multiple projects and prioritize them while exhibiting strong organizational and time management skills.
An outstanding brand awareness experience will be preferred.
A keen eye for details with a great passion for sports.
Continuously developing their product knowledge and be committed to offering the customer the best possible experience