A content developer is typically a marketing professional who creates digital and physical content including blog posts, articles, videos, podcasts, social media posts, whitepapers, ebooks, infographics and other assets to inform, persuade or entertain a company’s target audience.

Responsibilities;

Write and edit articles, blogs, social media posts and digital copy

Research assigned topics for blogs and articles, which may include background research on, products and target demographics

Source photographs, graphics or videos to accompany content

Optimize content for keywords that perform in top search results

Update and maintain website platform

Proofread all content to adhere to in-house style guide and brand voice