DUTIES AND RESPONSIBILITIES

Formulate and implement effective sales strategies to achieve company goals and targets.
Analyze market trends and competitor activities to identify new business opportunities.
Develop sales plans and proposals to drive growth and increase market share.
Identify and target potential clients through various channels, including direct sales, networking, and referrals.
Build and maintain strong relationships with clients, understanding their needs and providing tailored solutions.
Conduct presentations, demonstrations, and meetings to showcase company services and close deals.
Develop and execute marketing campaigns to promote the company's services and brand.
Collaborate with the marketing team to create engaging content for various platforms, including social media, websites, and print media.
Monitor and analyze marketing performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
Provide exceptional customer service throughout the sales process, ensuring client satisfaction and retention.
Address client inquiries, concerns, and feedback in a timely and professional manner.
Coordinate with the operations team to ensure seamless service delivery and address any service-related issues.
Prepare regular sales reports and performance summaries for management review.
Track sales metrics, including lead generation, conversion rates, and revenue growth.
Conduct market research to identify trends and opportunities for business expansion.
Work closely with other departments, including operations and customer service, to ensure alignment and efficiency.
Participate in team meetings and contribute to the development of company-wide strategies and goals.

KEY REQUIREMENT SKILLS AND QUALIFICATION

Minimum of 3 years of experience in sales and marketing within the services industry, with a focus on Insurance, Banking, or Microfinance.
Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.
Proven ability to develop and execute successful sales and marketing strategies.
Proficiency in Microsoft Office Suite and familiarity with CRM software.
Ability to analyse data and generate insights for strategic decision-making
Results-driven with a strong focus on achieving targets and driving growth.
High level of professionalism and integrity.
Self-motivated with a proactive approach to problem-solving.