The job holder will oversee the product, brand, and trade marketing activities, drive brand awareness across various categories & products, and partner with in-country P&L owners to support in attaining d.light Uganda’s profitability and revenue targets.

Responsible for developing and executing the annual marketing plan aligned to the company strategy and the Africa marketing priorities that will support the actualization of the d.light Uganda yearly revenue targets (i.e. Creating trade marketing plans for individual products and product ranges)
Brand strategy implementation to create an emotional connection between products, dlight, our customers and our partners
Develop and implement channel and consumer initiatives to in support of market positioning and brand growth aligned to the Uganda strategy and Africa marketing strategy
Spearhead marketing operations & execution, enable efficient delivery and to scale with quality and consistency aligned to global brand guidelines
Manage, monitor and track the allocated country marketing budget to deliver initiatives within budget and achieve an ROI
Lead & create a climate that attracts, retains and motivates quality & engaged team members
Manage and drive presence and engagement on critical social media platforms
Support all customer experience initiatives as required