Job Description

To unlock revenue & efficiency opportunities through effective data management & analysis, to turn large and complex data sets into clear and actionable insight, streamline reporting and develop clearer ways of visualizing the most important metrics and trends. To proactively seek fresh insight and opportunity, to develop and manage governance around data collection, data management & reporting for the digital marketing function as it relates to, but not limited to, Digital, Social & Ecommerce.

Qualifications

Degree in Analytics , Information Technology, marketing
Certification on Marketing Cloud , Salesforce

Experience required

3- 8 years Digital Marketing Analytics experience is essential, with advanced in-depth knowledge of marketing technology, digitally savvy, especially with regards to digital development and digital channel engagement.
Relevant experience working with marketing technology including (but not limited to) Salesforce interaction studio, Adobe Target etc.
Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system.
Proven track record in tracking, measuring, and reporting on results of various marketing functions to determine ROI. 

Additional Information
Behavioral Competencies

Developing Strategies
Interpreting Data
Exploring Possibilities
Team Working
Convincing People

Technical Competencies

Digital Analytics and Reporting
Data Driven Digital Marketing
Analyzing and Interpreting Information
 Platform Management
Measuring Marketing and Communication
 Salesforce data cloud
 Concept of  Cookies 
 Understanding Marketing Campaign Data
 Understanding Marketing Cloud Intelligence
Understanding of Java Script; HTML, SQL
Tech Management
Power BI and Tableau
  • Johannesburg