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Digital Analytics Manager
3d
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Stanbic bank
South Africa, Gauteng
Fulltime
Job Description
To unlock revenue & efficiency opportunities through effective data management & analysis, to turn large and complex data sets into clear and actionable insight, streamline reporting and develop clearer ways of visualizing the most important metrics and trends. To proactively seek fresh insight and opportunity, to develop and manage governance around data collection, data management & reporting for the digital marketing function as it relates to, but not limited to, Digital, Social & Ecommerce.
Qualifications
Degree in Analytics , Information Technology, marketing
Certification on Marketing Cloud , Salesforce
Experience required
3- 8 years Digital Marketing Analytics experience is essential, with advanced in-depth knowledge of marketing technology, digitally savvy, especially with regards to digital development and digital channel engagement.
Relevant experience working with marketing technology including (but not limited to) Salesforce interaction studio, Adobe Target etc.
Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system.
Proven track record in tracking, measuring, and reporting on results of various marketing functions to determine ROI.
Additional Information
Behavioral Competencies
Developing Strategies
Interpreting Data
Exploring Possibilities
Team Working
Convincing People
Technical Competencies
Digital Analytics and Reporting
Data Driven Digital Marketing
Analyzing and Interpreting Information
Platform Management
Measuring Marketing and Communication
Salesforce data cloud
Concept of Cookies
Understanding Marketing Campaign Data
Understanding Marketing Cloud Intelligence
Understanding of Java Script; HTML, SQL
Tech Management
Power BI and Tableau
Johannesburg
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