Job Summary

We are looking to hire a Digital Marketer with proven experience in content development, branding, analytics, and online marketing using various social media channels to fill this position.

Key Responsibilities

Develop and implement digital marketing strategies that align with the company's business objectives.
Create digital content, including websites, blogs, articles, videos, etc, to educate, entertain, persuade and convert leads into clients.
Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, Tiktok and YouTube, adapting content to suit different channels.
Manage and facilitate social media communities by responding to posts and developing discussions.
Run daily social media and search engine optimization audits to ensure best practices are used.
Maintain SEO, regular keyword research, and other best practices.
Create a unique brand identity online by setting targets to increase brand awareness and customer engagement.
Undertake audience research and analyze competitor activity
Create, develop, launch, and manage visual concepts for new campaigns and competitions for promotional activities to improve customer engagement
Create and monitor Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
Manage a budget for social media activities.
Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights.
Increase the company’s sales through online marketing.
Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity

Requirements

A Bachelors Degree in any related discipline
2+ years of proven work experience as a Digital Marketing / Social Media Specialist
A solid understanding and proven experience using a range of social media platforms and content marketing, particularly concerning advertising/branding and customers
Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques.
Hands-on experience in digital marketing software and design graphics using Photoshop, canvas and other design tools
Video Editing and Photoshop Skills
Knowledge of basic HTML and web publishing.
Quality content generation and creative skills.
Knowledge and understanding of algorithms and search engine optimization
Online community management and customer service skills
Effective leadership and time management skills.
Strong written and verbal communication skills.
Should have excellent communication and analytical skills
Should be creative, adaptable, and able to work in a fast-paced, constantly-evolving environment
Should have deep understanding of digital marketing principles and best practices
Great attention to detail.
Must be resident in Abuja.