Some of the evaluation questions we seek to answer include:

To what extent the programme-built awareness, expanded knowledge, shifted attitudes, and motivated uptake of housing solutions by low-income households,
How and to what extent the media engagement influenced attitudes or shifted opinions and motivated change in behaviour among market actors? i.e., allocation of resources on information-sharing strategies and platforms, understanding information needs of primary market.
What impact has the programme had on the media landscape to create content on affordable housing solutions. Assess if other media companies been influenced to create content on affordable housing solutions and what the influencing factors were for this. In addition to capturing the types of content being developed and how, if any, they have impacted low-income households.
An analysis of emerging opportunities for more engagement with media by households, market actors and other media platforms.
What enabling factors (finance, policy, legal, etc) are important to support scaling up of media interventions to drive systemic change in the Kenyan housing market,
An assessment of the appropriateness of the intervention to meet the intended outcomes. Do the stakeholders involved have recommendations for how this can be improved if scaled up? is the content developed appropriate to aid households in making better decisions about affordable housing solutions?
Scope of the work

This assessment will measure impact of the media intervention as designed at the three levels of the intervention logic and assumptions made as below:
At household level

Households, fundis and contractors procure/purchase affordable housing solutions featured in the media programme.
Households, fundis and contractors use affordable Housing solutions featured in the media programme.
Households live in decent and affordable homes.

At sector level

Relevant sector actors are convinced of affordable housing programme business case and advertise their housing solutions through the media house
Sector advertisers are willing to use/invest on mainstream media as a channel of communication
Sector advertisers understand edutainment format and see value in disseminating information through this format.
Commercial advertisers continuously develop content that target households, fundis and contractors.
The demand stimulated by this media intervention will be attractive and lead to crowding in by other media houses and sector actors.