LOCATION: Gudu -District, Abuja-FCT, Nigeria
Responsible to The General Manager, for revenue production for the hotel, and meeting or exceeding planned revenue objectives for room’s events, seminars, & conferences. Manages all areas of sales according to The Hotel standards to achieve a professional rapport within the local business community. This position requires a “hands-on” approach, actively involved on a daily basis in securing, qualifying and following up on leads to book specific business.
Duties and Responsibilities:
Profit Management
Meets or exceeds the expected budget for the hotel.
Prepares hotel’s Annual Marketing plan.
Prepares departmental budget that correctly reflects the hotel’s business plan.
Forecasts occupancy fluctuations and directs selling activities tomaximize revenues.
Knows the hotel’s demand segments, sources of business for each, and balances market segments according to supply and demand.
Knows the principal competition for each market segment and takes advantage of hotel’s strengths against each competitor.
Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.).
Guest Services
Supports guest service as the hotel’s driving philosophy.
Personally demonstrates a commitment to guest service by responding to guests’ needs.
Marketing and Sales Management
Develops/assists with development of the hotel’s marketing and sales plan based on the hotel’s position and strengths within each market segment.
Implements hotel’s marketing and sales plan.
Analyzes and understands the competition’s strengths and weaknesses for each market segment and successfully directs marketing activities against each.
Identifies and maintains constant communications with the hotel’s key accounts.
Actively sells room nights through outside sales calls, telemarketing, tours, etc.
Actively sells to in-house guests (greeting tours, talking with guests at continental breakfast to surface additional leads, etc.).
Knows the competition well. In addition, is familiar with all “business” in the market, where that “business” stays and why.
Uses the resources available in the Brand manual to surface, call on, and track potential business.
Human Resources Management
Ensures that hotel employees (specifically front desk staff) are familiar with key accounts and “specifics” (special rates, special requirements, etc.) relating to business booked in the hotel.
Helps to develop management talent by acting as a mentor for direct reports.
Any other duties assigned by the General Manager
Sales and Marketing Manager Requirements and Qualifications
Bachelor's degree in business or related field
5+ years' experience in management in a corporate setting
Transformative approach to leadership that inspires and empowers others
Aware of the latest market trends and shifts, as well as projections for the future
Evidence of ability to innovate and implement change successfully
Exceptional communication and presentation skills
Able to be persuasive and procure buy-in from upper management
Solid computer skills and awareness of web-based marketing and social media
Driven and committed to success while maintaining integrity
The remuneration package payable is negotiable.
JOB SPECIFICATION AND KEY PERFORMANCE
Meets or exceeds the expected budget for the hotel.
Prepares hotel’s quarterly Event marketing plan
Produce weekly forecasts of Event activities to maximise revenues
That you spend most of your time selling the “product” – the hotel
Produce & circulate function sheets of event to departments involved in operations.
Knows the principal competition’s for each market segment and takes.
Implements hotel’s marketing sales plan.
Actively sells hotel guest & conferencing facilities at nights through outside sales calls, telemarketing, tours, etc.
Ensure events& rooms revenue production for the hotel, and meeting or exceeding planned revenue objectives for events, seminars, & conference.
Ensure you manages all areas of events sales according to the hotel Greenwich hotel standard to achieve a professional rapport within our business community.
That you spend most of your times selling “ product” – the hotel
Proper record keeping of guest’s profile.
Produce report on visit to track down potential guests for the records.
Maintaining of data base list of all event contacts.
Response to guest’s feedback form either by mail or text messages.
Following up on leads to book specific business.
