Job Purpose: To assist in the development and execution of Family Bank mobile banking and strategy.
Responsible for business growth and development of the mobile banking space, Customer on boarding and relationship management.
Key Responsibilities:
Achieve revenue targets, profitability, and growth as per agreed budgets.
Balance sheet growth and management, driven through Products and Mobile channels.
Formulate and implement Business, Marketing and Promotional Strategies in line with overall Retail Banking business goals.
Oversee the tracking and proper allocation of revenues to the unit.
Manage the Unit’s costs, including Product, Channels and Digital Banking costs in-line with approved budgets.
Manage Fee structures, NPL’s and minimize revenue leakage.
Optimize Retail Business by lowering costs through automation and digitization of Retail Products, Processes and Services
Define and deliver segment-led Product, Channel & Digital Banking Customer Value Propositions (CVPs) for all Retail Banking segments.
Research, conceptualize, design, develop, test, pilot, launch, promote\market, improve and retire Retail Products, Channels and Digital solutions.
Track envisaged Project benefits for New\revamped solutions to ensure benefits are realized as per Business Case.
Run training interventions and workshops for Retail Sales teams and other relevant teams and stakeholders, to successfully ensure implementation of new solutions and sustained growth of existing solutions.
Responsible for managing and implementing marketing activities through research, strategic planning and implementation.
Monitor competition and emerging Product, Channels and Digital technologies, and develop strategies and tactics to reduce any threats to ongoing and future Retail business.
Manage ecosystems of in-house support teams and external vendors and partners responsible for the success and good health of new and existing Products, Channels and Digital Banking solutions.
Participate in customer surveys and achieve targeted metrics for both internal and external customer.
Design, develop, improve, and implement customer engagement strategies, Products and Digital solutions that deliver great customer service and customer satisfaction.
Manage and coordinate the Unit’s client engagement efforts across Retail Banking segments and ensure that individuals are clear on their contribution and expected outcomes.
Inculcate a customer- centric team culture that focuses on efficient service delivery and excellent customer service.
Monitor, identify and mitigate the Unit’s related risks in conjunction with supporting units such as Operations, Information Technology, Risk, Audit, Compliance etc.
Key Competencies and Attributes
Interpersonal skills to create and maintain relevant business networks.
Technical skills to effectively perform support activities/tasks for Card related roles in a manner that consistently achieves high quality standards or benchmarks.
Analytical, processing and report writing skills specific to card business.
Knowledge and effective application of all relevant banking policies, processes, procedures, and guidelines to consistently achieve required results in card business.
The Person:
The ideal candidate must possess the following:
Skills and Qualifications:
A bachelor’s degree in business administration, finance or related field from a recognized university, Professional qualifications will be an added advantage.
Five (5) years hands-on Banking experience in a busy front and Back Office Operations function, IT or Business-related function.
Experience of a minimum of two (2) years in a Card business-related function, will be an added advantage.
Thorough knowledge of CBK prudential guidelines and Data Protection Act.
Experience in Account / Customer management.
Ability to clearly communicate strategy, plans and issues across the organization by developing business cases, presentations & stakeholder communications even with senior management.
Strong analytic, logical reasoning, and problem solving, risk vs. reward skills.
