The Role

The Technical Sales Engineer's responsibilities include maintaining extensive knowledge of the company’s offerings, functions, and processes and assisting in proffering solutions and closing sales.

Job Responsibilities / Duties

Market Research and Opportunity Identification:

Conduct thorough market research to identify potential clients, industries, and geographical areas with a demand for CaTS’ services.
Monitor industry trends and emerging technologies to proactively identify opportunities.
Create a database of potential clients, partners, and projects.

Lead Generation and Prospecting:

Develop and execute a robust lead generation strategy, including cold calling, email outreach, networking, and attending industry events.
Qualifying leads to ensure they align with CaTS' capabilities and target market.

Client Relationship Management:

Build and nurture relationships with existing and potential clients.
Understand clients' needs, challenges, and pain points to tailor solutions effectively.
Provide excellent customer service to enhance client loyalty.

Technical Consultation and Solution Presentation:

Collaborate with the technical team to understand the intricacies of CaTS’ services and solutions.
Translate technical information into easily understandable terms for clients.
Create compelling proposals and presentations that demonstrate how CaTS’ services address clients' specific needs.

Sales Pipeline Management:

Maintain a well-organized sales pipeline, tracking leads and opportunities from initial contact to closure.
Meet set sales targets, and regularly report on progress to HOB.
Identify potential roadblocks in the sales process and work to overcome them.

Collaboration with Technical Team:

Act as a bridge between the technical team and clients, ensuring effective communication.
Bring feedback from clients to the technical team for continuous improvement.
Coordinate with the technical team during the project transition phase.

Negotiation and Closing Deals:

Skillfully negotiate terms, pricing, and contracts with clients.
Close deals and secure contracts while ensuring they align with the CaTS' profitability goals.

Post-Sales Support and Relationship Maintenance:

Assist in onboarding clients and ensuring a smooth transition from sales to service delivery.
Maintain ongoing communication with clients to address any concerns and identify opportunities for upselling or repeat businesses.

Documentation and Reporting:

Keep accurate records of all sales activities, client interactions, and opportunities.
Prepare regular sales reports and performance metrics for management.

Training and Development:

Stay updated on industry trends, competitor activities, and relevant certifications.
Continuously improve sales skills and technical knowledge to effectively represent the company's offerings.

Team Collaboration:

Collaborate with other team members, to align efforts and achieve common business goals.

Qualifications

Bachelor's Degree in either Electrical, Mechanical Engineering or any Business Degree
4 years sales experience of which at least 2 have to be in the engineering field.
Strong communication, interpersonal, customer service, and sales skills.
The ability to relate technical information to non-technical customers.
Excellent technical and problem-solving skills.
Good leadership and teamwork skills.