DUTIES AND RESPONSIBILITIES
Sales Strategy & Execution

Develop comprehensive solar sales plans aligned with the company’s business goals.
Identify and target new business opportunities in residential, commercial, and industrial markets.
Design and execute short-term and long-term sales strategies to achieve revenue targets.
Forecast solar product demand and prepare sales pipelines with a focus on growing market share.
Regularly assess sales performance metrics and adjust strategies to optimize results.

Team Management & Leadership

Lead, mentor, and motivate a team of solar sales representatives to meet or exceed targets.
Develop key performance indicators (KPIs) and sales goals for team members.
Conduct regular performance evaluations and provide training, coaching, and professional development.
Create a collaborative, goal-oriented team environment that fosters continuous improvement.

Business Development & Relationship Management

Build and maintain strong relationships with key stakeholders, including distributors, contractors, and installers.
Establish partnerships with real estate developers, energy consultants, and government bodies to grow business opportunities.
Manage the preparation of proposals, tenders, and service agreements.
Oversee post-sale customer support and ensure a seamless experience throughout the sales cycle.

Market Research & Competitor Analysis

Monitor industry trends, market developments, and competitor activities in the solar energy sector.
Conduct in-depth market research to understand consumer behavior, regulatory requirements, and business challenges.
Recommend product improvements and new service offerings based on market insights.

Budgeting & Financial Management

Develop and manage the solar sales budget, ensuring efficient allocation of resources.
Monitor profitability by managing margins, pricing strategies, and discount frameworks.
Prepare monthly, quarterly, and annual financial and sales reports for senior management.
Ensure alignment with company-wide financial goals and KPIs.

Collaboration & Cross-Functional Coordination

Work closely with the marketing team to design promotional campaigns that enhance brand visibility.
Collaborate with the technical team to ensure smooth installation and customer satisfaction post-sales.
Coordinate with logistics and procurement teams to ensure product availability and timely delivery.
Support internal innovation initiatives to improve product offerings and meet customer needs.

KEY REQUIREMENT SKILLS AND QUALIFICATION

Bachelor’s Degree in Sales & Marketing, Business Administration, or a related field.
5+ years of experience in a senior sales role, preferably within the solar or renewable energy sector.
Demonstrated success in driving sales growth and expanding market share.
Previous experience in solar product sales or technical energy solutions is an added advantage.
Proven ability to manage and develop high-performing sales teams.
Strong business acumen with an analytical mindset and problem-solving capabilities.
Proficiency with CRM tools and sales management software.