Role Overview:  

The Property Marketing Executive at Villa Care Ltd is responsible for developing and executing innovative marketing strategies to promote the company's real estate properties. The role involves managing both online and offline marketing campaigns, generating leads, building relationships with prospective clients, and driving sales and rentals of properties managed by Villa Care Ltd. The ideal candidate should have a deep understanding of the real estate market, be highly organized, and possess excellent communication skills.

Key Responsibilities:  

Develop and implement marketing strategies and campaigns to promote properties for sale or rent.
Identify and target prospective clients through various channels, including digital marketing, social media, networking events, and direct marketing.
Conduct market research to stay up-to-date with market trends, property values, and competitor activities.
Coordinate and participate in property exhibitions, open houses, and other promotional events.
Create compelling marketing content, including brochures, property listings, social media posts, and e-shots, to attract potential buyers and tenants.
Build and maintain strong relationships with property owners, potential clients, and key stakeholders.
Manage digital marketing efforts, including website management, SEO, SEM, and PPC campaigns.
Analyze and report on marketing campaign performance, including lead generation, conversion rates, and overall effectiveness.
Collaborate with the sales team to achieve sales targets and support the closing of deals.
Provide market feedback and strategic insights to management to improve marketing strategies and offerings.

Experience and Expertise:  

At least 3-5 years of experience in property marketing, real estate sales, or a related field.
Proven experience in developing and executing successful marketing campaigns.
Strong knowledge of the local real estate market, including property trends, pricing, and competition.
Experience in digital marketing, social media marketing, content creation, and lead generation.
Demonstrated ability to build and maintain relationships with clients, property owners, and other stakeholders.

Education and Training:  

Bachelor’s degree in Marketing, Real Estate, Business Administration, or a related field.
Professional certifications in real estate marketing, digital marketing, or property management are an added advantage.
Training in sales techniques, negotiation, and customer relationship management (CRM) is preferred.

Skills and Capabilities:  

Excellent communication, presentation, and negotiation skills.
Strong organizational and project management abilities.
Creative thinking and problem-solving skills with an eye for detail.
Proficiency in using digital marketing tools, CRM software, and Microsoft Office Suite.
Strong analytical skills to interpret market data and campaign performance.
Ability to work independently and as part of a team in a fast-paced environment.
A proactive approach with the ability to handle multiple projects simultaneously.

Overall Capabilities:  

A results-driven mindset with a strong focus on achieving sales targets.
High level of integrity, professionalism, and commitment to delivering high-quality service.
Ability to adapt to market changes and develop innovative marketing approaches.
Strong networking skills and a passion for building relationships within the real estate industry.
Willingness to learn and stay updated with the latest marketing and real estate trends.