Develop sales skills: Sales managers should continuously improve their sales skills, including prospecting, lead generation, sales strategy... development, and customer relationship management. Taking courses, attending training programs and seeking mentorship are some of the ways to develop these skills.

Achieve targets: Consistently meeting or exceeding sales targets is a crucial metric for sales managers. Meeting these targets is not only essential for job stability but also for building credibility and visibility among higher management.

Leadership skills: Sales managers should possess leadership skills such as effective communication, delegation, coaching, and motivating the sales team to achieve common goals. Developing these leadership skills will prepare a sales manager to advance to higher positions.

Expand responsibilities: Taking on additional responsibilities outside of the regular job scope is an excellent way for sales managers to show their initiative and dedication. For more