Reports to:Creative Director

Job Summary:

We're looking for a strategic and creative Brand Manager to develop and implement our brand strategy, manage our brand identity, and drive customer engagement. The ideal candidate will have a strong background in brand management, excellent communication skills, and the ability to work in a fast-paced environment.

Key Responsibilities:

Brand Strategy and Development:


Develop and implement our brand strategy and vision
Conduct market research and analyze consumer trends
Collaborate with cross-functional teams to ensure brand consistency


Brand Identity and Communication:


Manage and maintain our brand identity, tone, and language
Develop and implement brand communication strategies
Collaborate with designers, copywriters, and external agencies


Customer Engagement and Experience:


Develop and implement customer engagement strategies
Manage and improve our customer service operations
Collaborate with the sales team to drive sales and revenue growth


Product and Collection Management:


Collaborate with designers to ensure brand consistency in product development
Manage product launches and marketing campaigns
Analyze sales data and provide insights to inform future product development


Performance Analysis and Reporting:


Track and analyze key performance indicators (KPIs)
Provide insights and recommendations to stakeholders
Collaborate with the finance team to develop and manage budgets


Requirements:

Education:


Bachelor's degree in Marketing, Business Administration, or related field


Experience:


Minimum 3-5 years of experience in brand management, marketing, or related field
Experience in the fashion industry is an added advantage


Skills:


Strong understanding of brand management, marketing, and consumer trends
Excellent communication, creative, and analytical skills
Ability to work collaboratively with cross-functional teams
Strategic thinking and problem-solving capabilities


Certifications:


Professional certifications, such as Google Analytics or HubSpot, are an added advantage


What We Offer:

Competitive salary


Opportunity to work with a leading fashion brand
Collaborative and dynamic work environment
Professional development and growth opportunities