JOB DESCRIPTION

Lead the team to develop plans for Marketing, PR, Product Development and Customer Experience disciplines.
Provide direction on leveraging research insights to develop Customer Value Propositions and Thought Leadership positions to the Management Teams.
Integrate the Marketing and Customer Experience strategy into the overall business strategy of the Bank.
Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
Set, monitor and report on team goals.
Design branding, positioning and pricing strategies.
Identify opportunities to reach new market segments and expand market share.
Drive brand awareness and achieve targeted metric levels for the Bank.
Drive Customer Retention and increase the barriers to exit.
Develop an agile Customer Relationship Management System.
Manage Operational Risk standards for the Marketing and Customer Experience teams.
Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies.
Provide leadership and direction to the rest of the marketing and customer experience teams.

 
KNOWLEDGE SKILLS AND EXPERIENCE REQUIRED FOR THIS ROLE.

Bachelor’s degree in Marketing, Communication or business related field.
CIM certification is desirable
10 years’ work experience, 5 of which should be in management preferably within the financial sector
Experience running successful marketing campaigns.
Experience with CRM software.
Interpersonal skill.
Analytical mind and strategic acumen.
Conceptual thinking – able to structure and organize.
Execution orientation – able to execute and deliver results
Service and customer centricity.
Leadership and change agent.
Influencing and networking.
Presentation and communication (written and speaking skills).
Strategic Thinking.
Creativity and innovation.
Resilience and Flexibility.
Mental and emotional intelligence.
Integrity.
Attention to details.
Problem solving and Decision making.
Confidentiality.