Responsibilities

Develop and execute marketing plans aligned with the microfinance bank's objectives, focusing on retail banking products and services.
Collaborate with cross-functional teams to design and implement marketing campaigns aimed at acquiring and retaining retail customers.
Utilize microfinance banking expertise to identify market trends, customer needs, and competitive landscape to enhance product offerings.
Create compelling marketing materials, including brochures, presentations, and digital content, to promote retail banking products effectively.
Conduct market research to identify opportunities for growth and innovative strategies to reach potential customers.
Establish and maintain strong relationships with key stakeholders, including internal teams, clients, and external partners, to drive marketing initiatives.

Requirements

Bachelor's Degree in Marketing, Business Administration, Finance, or related field
Proven experience not less than 2-3 years in retail marketing within the banking industry
Strong understanding of consumer behavior, market dynamics, and financial products/services.
Excellent communication and presentation skills.
Ability to work collaboratively in a fast-paced environment and drive initiatives independently.
Proficiency in marketing tools, CRM software, and analytics platforms.