Responsibilities 

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification 
Generate, edit, publish and share daily content (original text, images, video or HTML) that  encourages engagements 
Create editorial calendars and syndication schedules 
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information 
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions 
Create and distribute marketing copy to advertise our company and products 
Conduct keyword research and use SEO guidelines to optimize content 
Promote content on social networks and monitor engagement (e.g. comments and shares) 
Measure web traffic to content (e.g. conversion and bounce rates) 
Update our websites as needed 

Requirements 

Proven working experience in social media marketing or as a Digital Media Specialist 
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills 
Demonstrable social networking experience and social analytics tools knowledge 
Adequate knowledge of  CRO and SEO 
Knowledge of online marketing and good understanding of major marketing channels 
Positive attitude, detail and customer oriented  with good multitasking and organisational ability 
Fluency in English 
BS in Communications, Marketing, Business, New Media,Public Relations or other related discipline