A Digital Marketer is responsible for developing, implementing, and managing digital marketing campaigns to promote products, services, or brands across various online platforms

This role requires a deep understanding of digital marketing channels, analytics, and trends to drive engagement, increase brand awareness, and generate leads or sales.
Digital Strategy Development:

Develop comprehensive digital marketing strategies aligned with business objectives, target audience demographics, and market trends.
Identify key performance indicators (KPIs) and metrics to measure the effectiveness of digital campaigns and initiatives.

Content Creation and Management:

Create and curate engaging content for digital platforms, including websites, blogs, social media channels, email campaigns, and online advertisements.
Optimize content for search engines (SEO) and user experience (UX) to improve visibility, traffic, and conversion rates.
Social Media Management:
Manage and maintain presence on social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Develop and execute social media campaigns, including content calendar creation, scheduling, monitoring, and engagement.

Email Marketing:

Plan and execute email marketing campaigns to nurture leads, drive conversions, and maintain customer relationships.
Segment email lists based on audience demographics, behaviors, and preferences to deliver personalized and targeted messaging.

Paid Advertising:

Manage paid advertising campaigns across various digital channels, such as Google Ads, Facebook Ads, LinkedIn Ads, and display networks.
Monitor ad performance, optimize targeting, bidding strategies, and budgets to maximize return on investment (ROI) and achieve campaign objectives.

Analytics and Reporting:

Monitor and analyze key performance metrics, campaign data, and digital analytics to track progress, identify trends, and make data-driven decisions.
Generate regular reports and insights to stakeholders, highlighting successes, areas for improvement, and optimization opportunities.

Website Optimization:

Collaborate with web developers and designers to optimize website performance, user experience (UX), and conversion rates through A/B testing, landing page optimization, and user journey analysis.
Implement best practices for website SEO, including keyword research, on-page optimization, and link building strategies.

Market Research and Competitive Analysis:

Conduct market research, competitor analysis, and audience segmentation to identify opportunities, trends, and consumer insights.
Stay informed about industry developments, emerging technologies, and digital marketing trends to maintain a competitive edge.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or related field.
Proven experience in digital marketing, with a strong understanding of digital channels, tools, and best practices.
Proficiency in digital marketing platforms and tools, including but not limited to Google Analytics, Google Ads, Facebook Business Manager, email marketing software, and content management systems (CMS).
Excellent written and verbal communication skills, with the ability to create compelling content and messaging tailored to different audiences and platforms.
Analytical mindset with the ability to interpret data, draw insights, and make informed decisions to optimize campaign performance.
Creative thinking and problem-solving abilities, with a focus on innovation, experimentation, and continuous improvement.
Strong project management skills, with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
Team player with the ability to collaborate effectively with cross-functional teams, stakeholders, and external partners.