Job description
Welcome2Africa International (W2A) is committed to driving trade and investment across Africa, with a focus on sectors such as agribusiness, energy, solid minerals, and maritime. As part of our expansion, we are seeking an experienced Communications/Digital Marketing Specialist to lead our communication and digital marketing efforts. This pivotal role involves crafting compelling narratives, driving digital engagement, managing lead generation, and executing advanced SEO and digital marketing strategies to elevate W2A’s brand presence and grow our impact.
Role Overview:
The Communications/Digital Marketing Specialist will be responsible for developing and managing all aspects of W2A’s communication and digital marketing strategies. This includes overseeing content creation, managing website traffic, optimizing SEO, handling CRM and lead generation, running digital campaigns, and driving engagement across social media platforms. The ideal candidate will have substantial experience in both traditional communication and digital marketing, with a proven ability to increase brand visibility and drive sales for events and programs.
Key Responsibilities:

Digital Marketing Strategy: Design and implement comprehensive digital marketing strategies to boost W2A’s brand visibility, increase website traffic, and drive conversions through multiple channels (social media, email, SEO, etc.).
Lead Generation & CRM Management: Leverage CRM systems and tools like Apollo to identify and engage leads. Create targeted digital campaigns to nurture prospects and convert leads into clients or event attendees.
Content Creation & Management: Oversee the creation and management of high-quality content across W2A’s digital platforms (website, social media, newsletters), ensuring consistency and alignment with strategic goals.
SEO & Traffic Optimization: Utilize advanced SEO practices to optimize W2A’s website and content for search engines, increasing organic traffic and ensuring high visibility across relevant platforms.
Social Media Engagement: Lead social media efforts, crafting engaging posts, managing online communities, and responding to inquiries to grow audience engagement and drive participation in events and programs.
Campaign Execution: Design, launch, and manage digital marketing campaigns, including email marketing, PPC advertising, and social media ads, aimed at increasing participation in W2A events and programs.
Media Relations & PR: Build and maintain media relationships, securing press coverage for W2A’s events and initiatives. Manage all public relations activities to promote brand credibility and authority.
Performance Analytics & Reporting: Monitor digital marketing performance using tools like Google Analytics, and create regular reports that provide insights on KPIs such as traffic, conversion rates, and ROI.
Collaboration & Coordination: Work closely with internal teams, especially sales and business development, to align digital marketing strategies with broader organizational goals and ensure a seamless customer journey.

Qualifications & Skills:

Bachelor’s Degree in Communications, Marketing, Digital Media, or a related field (Master’s degree is a plus).
8+ years of experience in communications, digital marketing, or related fields, with a proven track record of managing successful campaigns that drive brand growth and sales.
Expertise in Digital Marketing: In-depth knowledge of digital marketing strategies, including SEO, PPC, social media marketing, email marketing, and content marketing.
Proficiency in CRM & Lead Generation: Experience using CRM systems like HubSpot, Salesforce, or Apollo for lead management, campaign execution, and performance tracking.
SEO Expertise: Strong understanding of SEO principles and tools, with proven success in improving organic search rankings and driving traffic.
Excellent Writing & Communication Skills: Ability to craft compelling content across a range of digital platforms and tailor messaging to various audience segments.
Project Management Skills: Strong organizational abilities, with experience managing multiple projects, meeting deadlines, and working in a fast-paced environment.
Analytical & Data-Driven: Proficient in using tools like Google Analytics and social media insights to measure performance and optimize strategies based on data.
Experience with Branding & Event Promotion: Previous experience promoting events or branding activities, particularly in trade, investment, or related industries, is advantageous.

Compensation & Benefits:

Salary: ₦100,000.00 - ₦200,000.00 per month, commensurate with experience.
Health Coverage: Comprehensive HMO plan.
Performance Bonus: Based on achieving targets and delivering results.
13th-Month Salary: Based on organizational performance.
Opportunity for professional growth in a dynamic and impactful organization.
Contribute to high-impact trade and investment projects across Africa.

Pay: ₦200,000.00 - ₦500,000.00 per month
Experience:

Digital Marketing: 7 years (Required)