ROLES AND RESPONSIBILITIES
BRANDING: (Marketing Activation)
Create awareness, trust and affinity for Turnkey Africa Brand by:

Developing corporate-level messaging that establishes Turnkey Africa as an insurance technology leader.
Conduct research to define, evolve and measure the health of our brand.

Product/Solution Marketing (Positioning and Messaging)
Communicate Turnkey Africa Business Value internally and externally. Responsible for product positioning, value messaging and GTM to support the sales team.

Core Competencies:
Narrative, Messaging and Positioning.
Writing/Editing
Market knowledge
Competitors
Partners.
Trends
Product Knowledge
Understand Buyer and User Personas.

Content/Design

Brand Visual identity design that reflects the benefits and quality of our product.
Create, review and improve content that is educational, thought provoking and market defining.
SEO and Content marketing
Visual Identify and Creative Production.

QUALIFICATIONS.

2+ years of enterprise software experience.
Concise in communications.
Knowledge on how to guide a brand's reputation and expand demand generation.
Experience in building, executing and measuring data-driven marketing programs across online and traditional channels.
Experience in the use of analytic tools and ROI metrics.
Deep experience in leadership within a African technology sector with a proven track record in growing market share.
BA or BS degree in Marketing, Business or related field.
Excellent strategic and analytical skills combined with the creativity to produce innovative breakthrough value propositions and businesses for the company.

SKILLS & COMPETENCIES.

Analytical skills.
Numerical skills.
Interpersonal skills.
Problem solving skills.
Reporting skills.
Presentation & Communication skills
Planning & Organizing
Evaluation and continuous improvement
Supplier management
Technology savvy

PERSONALITY TRAITS.

Patient.
Persistent.
Creative.
Extroverted.
Visionary.
Confidentiality.
Integrity.
Attention to detail.
Leadership.