Job Objective

Responsible for developing, growing and managing customer relationships and for increasing the Bank’s revenue through marketing of the banks products and services to identified Commercial Customers. Additionally, to develop and maintain positive customer relationships, oversee the marketing of the Bank’s products and services and ensure maximum profitability.
Build and maintain relationships with new and existing customers with the aim of selling the Bank’s products to the commercial institutions.

Roles & Responsibilities

Primary responsibility for the management of own portfolio of customers ensuring that they receive the appropriate level of service and advice to meet their specific needs
Play a key role in client acquisition and management of existing client relationships consistent with the Bank’s strategy in-order to achieve desired quality business growth
Enhance client retention by providing a one-stop point of contact for all the client’s needs and requirements while providing world class customer service
Maintain, acquire and reactivate customer relationships to improve deposit liability growth and mix.
Conduct market research and competitor analyses within marketing area and strategize plans that will give the bank a large part of the market within its vicinity
Ensure effective relationship management for existing customers and build new relationships
Maximize account profitability by selling other products and services to the bank’s customers
Identify and develop conglomerate banking relationships
Ensure proper documentation throughout the credit application and availment process
Achieve set deposit targets / Contributions by acquiring business / investment deals from Private, Public, Individuals and Corporates
Sell / Cross-sell and Upsell the banks products.
Market the brand.
Maintain comprehensive database of the customers operational records including the existing and prospective customer data.
Perform other related duties as assigned by Head of Commercial Banking

Key Performance Indicators

PBT Budget Achievement
Deposit Budget Achievement
% Reduction in dormant accounts
Customer Retention Index
Timeliness in delivering revenue generation reports
Number of Commercial accounts opened
Timeliness & effectiveness in completion of assigned tasks
Efficiency level at executing scheduled and ad hoc assignments
Effectiveness in establishing new relationships

Job Requirements

First degree in any field from a recognized university.
Preferably have a second degree or relevant professional certification (as an added advantage).
Excellent banking knowledge with a minimum of Four (4) years in Relationship Management/Marketing Experince and also Credit Experience with a leading industry player.
Proficiency in Microsoft Office Suite.

Key Competency Requirements

Must exhibit drive energy, aggression and passion for business development and acquisition
Must be technology savvy
Good understanding of financial services sector
Ability to evaluate needs of customers and determine what products or service would best serve those needs.
Selling and marketing skills.
Must be self-solution driven, proactive and have acceptable knowledge of the business environment.
Dynamic, analytical and a self-driven individual with the ability to work under pressure, maintaining a professional and helpful attitude at all times.
Strong networking skills, for both internal and external networks.
Relationship Management skills with excellent communication and interpersonal skills.