Skills

  • Advertising
  • Business Development
  • Digital Advertising
  • Management
  • Marketing
  • Project Management
  • SMM

Experience

Alicia Harper

Work experience
  • Developed and executed large-scale, global organic and paid advertising campaigns across YouTube, Meta, and TikTok, effectively driving brand visibility and engagement in highly competitive markets.
  • Achieved 30% year-over-year channel growth for industry-leading brands like Walmart and P&G by implementing strategy and optimization.
  • Led, inspired, and mentored a team of eight high-performing strategists and onboarded multiple creator platforms to drive impactful UGC content.
  • Partnered with sales to pitch services, manage client relationships, and optimize budgets, generating $2M+ annual department revenue.