We are looking for a Business and Marketing Development Manager
Key Responsibilities:
Business Growth:
Onboard new insurance companies, brokers, agents, and private/public company managed medical schemes
Drive volume growth in existing partner schemes, NHIF, and uninsured patient traffic across all service lines
Lead and coordinate hospital marketing campaigns and activities, including
... digital platforms
Monitor competitor activities and provide insights to enhance the hospital’s market position
Business Development:
Collaborate with clinical teams to develop and implement new services and packages
Promote and lead initiatives like health talks, medical camps, wellness programs, and checkups
Develop and execute business development plans (quarterly, monthly, weekly) with budget proposals
Manage and track approved marketing budgets for cost-effective resource use
Build hospital referral partnerships and networks with specialists, doctors, and general practitioners
Lead the uptake of specialized clinics and services, working with clinical teams
Identify new business opportunities and evaluate ROI on business development initiatives
Partnership Management:
Develop and execute customer/partner relationship management strategies
Collaborate with the customer care team to enhance partner retention and satisfaction
Build relationships with stakeholders including healthcare providers, payers, and industry partners
Foster community partnerships and referral networks
BDM Team Management:
Recruit, lead, and coordinate the Internal BDM Team, including project-based teams
Oversee execution of weekly and monthly BDM plans and prepare detailed reports
Mentor and coach the BDM Team to optimize performance
Work with marketing teams to create promotional materials and campaigns
Manage digital marketing efforts, including social media, email campaigns, and website content
Required profile for job ad : Business and Marketing Development Manager - Nairobi
Qualifications:
Bachelor's degree in Business, Healthcare Administration, or a related field.
Minimum of 5 years of experience in business development, preferably in the healthcare industry.
Proven track record of driving business growth and forming strategic partnerships.
Strong understanding of the healthcare market, including trends, challenges, and opportunities.
Excellent communication and negotiation skills.
Ability to work independently and as part of a team.
Strong analytical and problem-solving skills.
Proficiency in Microsoft Office Suite and CRM software.
Highly motivated and results-oriented.
Strong organisational and time management skills.
Experience with market research and analysis.
Ability to manage multiple projects simultaneously.
Strong presentation skills. more