Our company is thinking about entering the Kenya advertising market. Do you think we need to hire a local sales rep, or our current English-speaking sales reps could perform okay as well?
Hiring local sales reps will be more effective, because they know the language, culture and attitudes more than outsiders
How many times do you typically follow up your leads/deals until they stop responding?
Until I am able to convince them. Hopefully till I get a response
As long as it takes to convince them.
... environmental factors better
As long as one understands the product well, both can do. However Kenyan reps will have an edge over the International ones because they understand... the people, sheng language, culture and environmenta more
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