Our company is thinking about entering the Kenya advertising market. Do you think we need to hire a local sales rep, or our current English-speaking sales reps could perform okay as well?
Local talent help in not only quick access to the market but product or service ownership by the target market.
Which customer acquisition strategy is better? Please share details or other options in the comments. Thanks!
Ads work best since they not only establish credibility but they assert authenticity compared to cost emails
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