About
I’m Kelvin Medina, an art director based in New York. I'm a multifaceted creative and visual storyteller who builds visual messages for brands and businesses. I'm always looking for ways to lead and use my love and skills in design, storytelling, and photography. I'm a creative thinker and always ready to dive deep into finding creative solutions for clients. My experience ranges from 360-degree omnichannel communication campaigns to digital marketing and social media campaigns.
My experience as an art director under the Cheetos brand social team at VaynerMedia showed me the inner workings of developing a social brand. While developing content and different campaigns, we aimed to connect with fans in a fun way and drive engagement for the Cheetos brand. I also participated in the Cheetos Superbowl LV war room to engage users during the game. At VaynerMedia, I also worked on the social teams for Funyuns, Panera Bread, LifeWTR, and Pepsi brands.
