Skills

  • Advertising
  • Management
  • Marketing

Experience

Maria Morris

Work experience
  • Sr Marketing Strategy Manager at   TruStage
  • Led B2B brand and product marketing initiatives for credit union audience segment to drive business objectives
  • Oversaw successful rebrand transition of credit union-facing materials from CUNA Mutual to TruStage
  • Developed value propositions for three product areas in alignment with new enterprise brand
  • Successfully implemented and managed change across teams to evolve marketing campaigns, planning, processes and measurement

Maria Morris

Work experience
  • Senior Marketing Manager, Innovation Center at   TruStage
  • Led development of new website, video assets, and advertising creative for B2B launch of innovative SaaS digital lending platform
  • Developed foundational branding including naming, positioning, messaging, and visual system
  • Launched multi-media launch campaign resulting in a 50% response rate and successfully filled sales pipeline with ideal clients

Maria Morris

Work experience
  • October, 2018 - November, 2019
  • Fulltime
  • Managed $30M direct marketing budget to drive $106M auto and home insurance business in partnership with Liberty Mutual
  • Implemented acquisition email pilot program, leveraging test-and-learn to fully launch
  • Led new processes to streamline communication and marketing efficiency across marketing and partner management

Maria Morris

Work experience
  • September, 2015 - October, 2018
  • Fulltime
  • Managed marketing planning, $250M budget, metrics reporting, and marketing mix modeling for American Family Insurance.
  • Launched the first divisional metrics dashboard to track performance and optimize strategies.
  • Established a consistent QBR process for agency management to enhance collaboration and drive results.
  • Drove $3M in cost savings through effective supplier management, demonstrating strong financial acumen and negotiation skills.
  • Initiated first Marketing capability training and subsequent onboarding program

Maria Morris

Work experience
  • October, 2014 - September, 2015
  • Fulltime
  • Led integrated planning and communication with cross-functional teams and agency partners for consumer-facing channels and all internal and agent activation
  • Oversaw Super Bowl campaign execution with 211M impressions and >9.5M social media engagement, far exceeding all previous campaigns
  • Managed Brand Ambassador campaign resulting in a 43% lift in website traffic, 300k social media engagements, $1M in earned media, and a trending hashtag

Maria Morris

Work experience
  • Drove first media agency audit resulting in $1M in savings
  • Led and managed $5M contract and incentives with media agency
  • Conducted competitive analysis and campaign analytics and reporting
  • Managed multi-million dollar advertising budget, leading financial reporting and analysis
  • Integral part of an award-winning team recognized with a Silver Effie Award for effective, results-driven creative campaign
  • Administered agent co-op reimbursement program, implementing new initiatives to maximize awareness, leads, quotes and sales

Maria Morris

Work experience
  • National Marketing Manager at   Core BTS
  • Directed strategic marketing planning and execution in 6 states for a $350M technology consulting firm
  • Managed a $500k department budget to develop joint marketing efforts with 20 global technology partners, promoting 5 different technical divisions
  • Conducted first ever marketing research, led website redesign, and improved lead tracking to enhance ROI
  • Managed all PR and communication, including M&A and related rebranding

Maria Morris

Work experience
  • Managed coordination of events, tradeshows, and internal communication while providing general marketing support to the Marketing Manager

Maria Morris

Work experience
  • October, 2005 - February, 2007
  • Fulltime
  • Coordinated advertising sales efforts with over 230 newspapers in Wisconsin to promote the industry and provide statewide ad placement services

Maria Morris

Work experience
  • September, 2003 - October, 2005
  • Fulltime
  • Coordinating with clients, agencies, and sales staff to schedule all non-program time to maximize revenue, adhering to contract terms

Maria Morris

Work experience
  • September, 2002 - September, 2003
  • Fulltime
  • Assisted Traffic Manager, review accuracy and timing of daily broadcast logs, increase station revenue and ensure FCC compliance
 

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