About

Highly skilled and results-driven professional with 15+ years of experience in creating engaging and impactful content across various industries. Adept at conducting extensive research, crafting compelling narratives, and optimizing content for SEO. Proven track record of delivering top-quality content and consistently meeting tight deadlines. Possesses strong leadership ability, collaborating with cross-functional teams to drive content strategy and effectively communicate Tones of Voice and brand messaging. Well-versed in comprehending industry trends and continuously refining writing skills to produce innovative and effective content. Instrumental in leading content writing projects from planning to successful completion within strict timelines.

Skills

  • copywriting
    9
  • Editing Proofreading Translation Writing
    10
  • Digital Advertising and social media management
    9
  • Digital Marketing
    9
  • Search Engine Optimization (SEO)
    9
  • Leadership & Project Management
    9

Recommendations

Tanja Bogataj Coaching

 9/29/2024

With Robert's mastery of language, spoken and written word, and people's skills, his heart of a musician and storyteller, influenced by American and European experience, you get a unique advantage for your team and business. You get an insightful, mindful and witty must-have team member who has the feeling for 'just right' to help you make that needed shift for better results, either you hire him for copywriting, translation, storytelling, teaching or to improve your communication in leadership and management. Highly recommended!

Experience

Robert McKenzie

Work experience
  • Expertly authored over 70 engaging blog posts and four comprehensive website copy projects, alongside managing both internal and external communications.
  • Strategically planned and generated compelling social media content, leading to significant audience growth and engagement.
  • Innovatively wrote, produced, and hosted a six-episode podcast series focused on parenting and speech therapy, showcasing versatility and subject matter expertise.
  • Co-created the successful 'Reading Blubs' app, a learn-to-read tool that garnered over 4 million downloads and propelled Instagram growth by 182K+ followers within 16 months.
  • Fully proficient in SEO optimization, leveraging tools like SEMRUSH, Yoast, Duplichecker.com, and WordPress to significantly enhance key Google Analytics metrics.

Robert McKenzie

Work experience
  • Implement successful marketing strategies to significantly increase project acquisition rate. Compose, edit, and translate complex documents with a strong focus on data accuracy and transparency. Perform thorough research and analysis to identify impactful topics for written content creation. Cultivate and oversee a diverse clientele ranging from prominent big science agencies, and notable non-profit organizations, to influential private companies throughout five European nations. Edit financial reports, web content, and press releases for National Bank of Slovenia, as well as various university faculty members.
  • Increased web traffic and improved brand visibility by implementing SEO strategies.
  • Facilitated dynamic team training sessions focused on effectively addressing customer needs.
  • Proofread and edited various academic publications, strictly following style guidelines such as AP, Chicago, MLA, The Economist, and the EU.
  • Accomplished 18% project acquisition growth, maintained 100% customer satisfaction, achieved 97% on-time project delivery, and grew revenue by 18% in previous year.
  • Received commendation and praise from diverse clientele for unwavering dedication to client satisfaction: achieved 99.9% rate of approval.

Robert McKenzie

Education

Robert McKenzie

Education

Tanja Bogataj Coaching

 9/29/2024

With Robert's mastery of language, spoken and written word, and people's skills, his heart of a musician and storyteller, influenced by American and European experience, you get a unique advantage for your team and business. You get an insightful, mindful and witty must-have team member who has the feeling for 'just right' to help you make that needed shift for better results, either you hire him for copywriting, translation, storytelling, teaching or to improve your communication in leadership and management. Highly recommended!

 

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