Skills

  • Marketing
  • Project Management

Experience

Syedah Duncan

Work experience
  • O&O Media Strategist● Campaign management leading planning, execution, and setup in linear and digital systems ● Strategic development of campaign strategies for linear, DTC, and theatrical priorities ● Performance analysis and reporting on performances t at   Warner Bros' Discovery

Syedah Duncan

Work experience
  • ● Develop and execute a target promotion campaign for ESSENCE Hollywood HouseTM & ESSENCE Black Women in HollywoodTM resulting in a 100% increase in registrants
  • ● Manage external partners, ensuring seamless implementation of the promotional strategy and maximizing promotional reach
  • ● Project manage internal departments, fostering collaboration and ensuring timely execution of 3-phase efforts
  • ● Delivered 340.3K impressions across Warner Bros. Discovery portfolio with a 57% engagement increase
  • from a comprehensive proposal on ESSENCE Black Women in HollywoodTM campaign
  • ● Surpassed video goal by 335% across organic, social, and paid social
  • ● Achieved 30% budget reduction
  • ● Attained E-blast open rate of 43.4% & subscriber increase of 3.66% throughout the campaign.
 

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